Buxton and LSMx Partner with the Live Purple® Foundation

FORT WORTH, TEXAS, (July 19, 2018) — Buxton and LSMx are proud to announce a partnership with the Live Purple® Foundation. The Live Purple® Foundation supports youth to fight substance abuse and mental health disorders by promoting the importance of an active, healthy lifestyle. The partnership allows a portion of proceeds from LSMx to be donated directly to the Foundation.

“The Live Purple® Foundation was created to help American youth by opening up the conversation about the realities of addiction, health, mental wellness and active lifestyles,” said Chris Finch, founder of Live Purple®. “Working in the fitness industry for years, I’ve seen first-hand how a balanced fitness and nutrition program can help promote a thriving future for our youth. With the support of Buxton and LSMx, we can continue to build Live Purple® programs and communities throughout the U.S.”   

“When Chris approached us about Live Purple® we were thrilled to have the opportunity to support such a great cause,” said Todd Walls, chief innovation officer at Buxton. “Any fitness studio or gym that subscribes to LSMx through Live Purple® will have 10% of their subscription fee go directly back to Live Purple®. Giving back to the community is an important part of our business and we’re proud to partner with an organization like Live Purple®.”

To subscribe to LSMx through the Live Purple® program, please visit

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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About LSMx

LSMx is revolutionary local store marketing technology powered by Buxton. LSMx helps businesses to identify their best potential customers and market to them at a household level in minutes through Facebook, Google search, mobile banner ads, prospect email, and direct mail. The application provides end-to-end marketing execution from a mobile device in minutes.

For more information, visit

About Live Purple®

Live Purple® is a movement founded to educate, coordinate, and deliver community-based strategies to combat substance use, misuse and the disease of addiction. The nonprofit promotes mental wellness, healthy lifestyles and physical activity among youth as a preventative answer to substance misuse.  

For more information, visit

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