man drawing on white board

Buxton Employees to Teach Marketing Analytics Course in TCU’s Neeley School of Business MBA Program

FORT WORTH, TEXAS, (January 11, 2016) — Buxton Chief of Staff Chris Briggs and Director of Business Development Emily Hughes will be co-teaching a marketing analytics course at Texas Christian University’s Neeley School of Business this spring. The course is offered as part of the Neeley MBA program, which Bloomberg Business ranked #38 in the nation for full-time MBAs.

The interactive, case-based course will help students develop the analytical skills they need to make marketing decisions. Students will work hands-on with data and software tools for making decisions regarding segmentation and targeting, positioning, forecasting, new product and service design, and marketing mix elements.

“Deep understanding of analytics is an essential skill for today’s marketer,” says Briggs. “We are privileged to have an opportunity to coach tomorrow’s marketing leaders.”   

The class is the latest Buxton initiative to train future business leaders in the science of analytics. In addition to speaking to students at TCU’s Neeley School of Business, Texas A&M University’s Center for Retailing Studies, the University of Pennsylvania’s Wharton School of Business and Dartmouth’s Tuck School of Business, the company has sponsored annual student data challenges at the University of North Texas, University of Pennsylvania, and University of Texas at Arlington.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Aaron’s and Anthropologie.

For more information, visit 

Media Contact

Katie Russell
(817) 332-3681 

Journey Awareness Persona Marketing