FORT WORTH, TEXAS, (August 11, 2015) — Buxton, the leader in customer analytics, is pleased to announce that Courtney Hall has been named vice president of marketing and culture. In this role, she will lead efforts to align the company’s brand across all internal and external functions.
“Courtney’s unyielding passion for the Buxton brand will serve our organization well as we continue to grow our business,” notes Tom Buxton, president and chief executive officer of Buxton. “An accomplished marketer, she has raised the standard of excellence for our external communications. I am confident that Courtney will excel in this new leadership role.”
“The Buxton brand is well known throughout the industry as a guarantee of high quality customer analytics solutions and customer service,” says Hall. “By aligning our marketing, recruiting, and internal communications, we will communicate our values to a wider audience and position Buxton as an industry leader and employer of choice.”
Hall joined Buxton in 2007, leading the company’s public relations efforts and later all marketing. Previously, she held media buying and account management roles with advertising agencies. Hall received a bachelor’s degree in marketing from the Rawls College of Business at Texas Tech University.
Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Anthropologie, GNC, Sleepy’s and McAlister’s Deli.