The City of Eudora, Kansas announced today that it has partnered with Buxton, a consumer analytics firm, to strengthen its retail development efforts. Buxton will identify the specific retailers that match the shopping preferences of consumers in the City’s trade area, and provide information that can help local business owners grow their businesses.
While retail development programs have traditionally relied on basic demographic information, the Eudora retail attraction program will utilize customer insights that go beyond demographics to present a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT®, will give local leaders the ability to analyze retail matches and support development decisions.
“Retail development provides a significant source of revenue that can be reinvested into the community,” said Gary Ortiz, city manager for the City of Eudora. “Buxton’s analysis will help us fill critical retail gaps in Eudora, providing convenient shopping options while complementing existing local businesses.”
“Buxton is pleased to support Eudora’s retail development efforts,” said Ryon Stewart, director in Buxton’s public sector division. “We look forward to helping City leaders develop an effective retail recruitment plan.”
Buxton has worked with more than 650 cities nationwide to implement retail development strategies. Client cities include Tulsa, Oklahoma; Newton, Iowa; Frisco, Texas and many more.
About Eudora, Kansas
The City of Eudora is a growing community strategically located between the City of Lawrence and the Kansas City Metropolitan Area. Our community boasts easy access to major waterways, highways, and airports. The City of Eudora boasts an educated and capable workforce and the State of Kansas is consistently ranked a “best state” for business.
For more information, visit http://www.cityofeudoraks.gov.
In a world where big data gets a lot of attention, Buxton focuses on providing BIG answers to its clients. Since 1994, Buxton has helped more than 3,000 clients in retail, healthcare, consumer packaged goods and the public sector. We provide answers to business questions around real estate, marketing, and merchandising strategies. Our clients include Marriott, Sally Beauty Supply, GNC, and Anthropologie.
For more information, visit http://www.buxtonco.com or follow us on Twitter @BuxtonCo.