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Ferguson, MO to Utilize Consumer Analytics in Economic Development Strategy

FORT WORTH, TEXAS (August 3, 2017) – Ferguson, MO, a city in the St. Louis metropolitan area, has recently partnered with Fort Worth-based Buxton to use consumer insights in its retail recruitment efforts. Ferguson will gain a better understanding of its current retail mix while also developing a successful economic development strategy for the future.

“Ferguson is taking an analytical approach to retail recruitment,” said Cody Taylor, director of sales for Buxton’s public sector division. “Buxton is excited to provide Ferguson with the data it needs on its journey towards economic development success.”

By becoming a Buxton client, Ferguson will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving local leaders data and information at their fingertips to analyze the area.

Buxton has worked with more than 750 communities across the country to integrate data into economic development strategies. Client cities in Missouri include Moberly, Lebanon, Peculiar, and others. 

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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Media Contact:
Katie Russell
(817) 332-3681

Journey Awareness Persona Economic Development/Elected Official