blurred photo of shoppers lingering outside or retail store front

Franklin Southampton Economic Development, Inc. Working With Buxton to Recruit New Retail Development

FORT WORTH, TEXAS, (July 6, 2016) — Franklin Southampton Economic Development, Inc. has partnered with Buxton to support new retail development in the City of Franklin and Southampton County, VA. Buxton will identify the retailers and restaurants that are most likely to thrive in the area based on consumer analytics and other key performance factors.  

“The City of Franklin and Southampton County take a progressive stance on economic development and look forward to welcoming new retailers and restaurants,” said Amanda Jarratt, President and CEO of Franklin Southampton Economic Development. “We are pleased to partner with Buxton on our retail development efforts.”

While retail economic development programs have traditionally relied on basic demographic information, Franklin Southampton Economic Development’s retail attraction program is utilizing consumer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT®, gives city leaders the ability to analyze retail matches, support existing retailers and optimize development decisions.

“Franklin Southampton Economic Development’s commitment to retail development is evident through their investment in market validating analytics,” said Robb Miller, director of sales in Buxton’s city government division. “We look forward to helping the organization achieve its development goals.”  

Buxton has worked with more than 700 government entities nationwide to implement retail and tourism development strategies. Clients include Frederick County, VA; North Augusta, SC; Mount Holly, NC and many others.

About Franklin Southampton Economic Development, Inc.

Franklin Southampton Economic Development, Inc. (FSEDI) was incorporated in August of 2005 as an economic development organization to serve the residents of the City of Franklin and Southampton County. Franklin Southampton Economic Development, Inc. focuses on four main areas including the retention of existing industry, business attraction, entrepreneurship and tourism.

For more information, visit www.franklinsouthamptonva.com.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com.

Media Contacts

Katie Russell  
Buxton
(817) 332-3681
krussell@buxtonco.com

Mallory Taylor
Franklin Southampton Economic Development, Inc.
(757) 562-1958
mallorybtaylor@franklinsouthamptoneconomicdevelopment.com

Journey Awareness Persona Economic Development/Elected Official