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Great Harvest Bread Company to Integrate Analytics into Growth Strategy Through Partnership with Buxton and LSMx

FORT WORTH, TEXAS (March 14, 2017) — Great Harvest Bread Company, a franchised bakery with more than 220 signed locations across the United States, has partnered with Buxton to identify growth opportunities for its new bakery and café concept. The company will also utilize LSMx, a local store marketing tool powered by Buxton’s customer analytics, to empower franchisees to execute targeted local marketing campaigns.

“Great Harvest offers our customers and franchisees a truly unique experience that is revolutionizing the bakery industry,” said Eric Keshin, president of Great Harvest. “Buxton will be an invaluable resource as we introduce the Great Harvest bakery and café to new markets across the country, and LSMx will provide our franchisees with an effective marketing tool to reach new customers.”

“Whether identifying markets for growth or stimulating sales at existing locations, customer analytics play an important role,” said Stephen Polanski, senior vice president at Buxton. “We look forward to working with Great Harvest and being a part of the brand’s continued success.”

As a Buxton client, Great Harvest will receive a customized real estate model delivered through the proprietary Buxton Analytics Platform. Utilizing the platform, Great Harvest will be able to analyze potential sites, identify new franchise territories, and create unlimited market expansion scenarios.

About Great Harvest Bread Company

Great Harvest Bread has spent the past 40 years perfecting the combination of ingredients to make the freshest and authentic breads and pastries, as well as the newer sandwiches, grain bowls and soups, growing to over 200 locations, all of which continue to mill their own Golden Triangle wheat every morning from scratch. Providing local communities with authentic breads and pastries made fresh daily, the brand is now growing through franchising with a new bakery-cafe model ideal for multi-unit ownership. Open during three parts of the day — breakfast, lunch and dinner — the menu has grown beyond a wide variety of soft, delicious breads to include soups, sandwiches and grain bowls.

To learn about franchising opportunities with Great Harvest Bread Company, go to www.greatharvest.com/franchise.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com

Media Contact

Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com

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