FORT WORTH, TEXAS, (September 2, 2015) — Ichor Restaurant Group, a multi-brand operator and franchisor of four fast casual restaurant concepts, has announced that it is working with Buxton to integrate customer analytic insights into its growth strategy. The company currently has 15 locations for its four brands: Old Carolina Barbecue Company, Baja West Coast Kitchen, Smoke the Burger Joint and Wedge Grilled Cheese.
“Ichor Restaurant Group’s commitment to great food and thoughtful brand concepts has positioned us for tremendous growth,” said Brian Bailey, president and chief executive officer of Ichor Restaurant Group. “By understanding who our best customers are for each brand, we will be able to more efficiently and effectively introduce the brands to new markets.”
As a Buxton client, Ichor will receive a customer value model delivered through Buxton’s web-based SCOUT platform. Utilizing SCOUT, Ichor will be able to analyze potential sites and evaluate unlimited market expansion scenarios. Ichor Restaurant Group joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.
“For growing restaurant organizations like Ichor, customer analytics are helpful tools in the development process,” said Joe Pirozzolo, director of sales at Buxton. “Buxton is excited to play a role in Ichor’s continued growth and success.”
About Ichor Restaurant Group
Headquartered in North Canton, Ohio, Ichor is a collaboration of individuals who share a passion for food, creativity and excellence. The restaurant group develops, operates and franchises unique restaurant concepts throughout the Midwest. The group focuses on developing efficient and profitable business models and delivering an extraordinary dining experience to its guests.
For more information, visit ichorgroup.com.
About Buxton
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Bojangles’ and McAlister’s Deli.
For more information, visit www.buxtonco.com.
Media Contact
Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com