Istock 000043132174 double

Keene, Texas Partners with Buxton to Develop a Retail Recruitment Strategy

FORT WORTH, TEXAS, (December 1, 2015) — The City of Keene has entered into a partnership with Buxton to strengthen its already vibrant economy through the implementation of a retail development strategy. Buxton’s advanced consumer analytics will help target the retailers that will be the best fit for the community of Keene.

By partnering with Buxton, Keene will utilize the same advanced consumer insights relied on by retailers for site selection decisions. Buxton’s proprietary web-based real estate platform SCOUT® will give city leaders the ability to analyze development options and provide market intelligence to existing local businesses.

“We understand the impact that a thriving retail sector can have on a community, which is why we have decided to partner with Buxton to develop our retail recruitment strategy,” said James Chapline, Mayor of Keene. “We believe Buxton’s analysis will offer the insights we need to recruit the best retail establishments for the City of Keene.” 

“We look forward to supporting the retail development efforts of Keene,” said Lisa McCay, vice president of Buxton’s public sector division. “Our expert analysis will equip Keene leaders to make retail recruitment decisions that best support the existing establishments and the community as a whole.”

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Client cities in Texas include McGregor, North Richland Hills, Seguin, and many others.

About Keene, TX

Keene is a growing community, located in North Texas. The City of Keene is set on the historic Chisholm Trail and is home to Southwestern Adventist University, a thriving liberal arts university. Keene is a desirable family community due to the strong school system and quality parks, such as the Elisa Carver Park, which offers a variety of recreational activities for residents.

For more information, visit

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, GNC and Anthropologie.

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Michael Talley
City of Keene
(682) 970-0395

Journey Awareness Persona Economic Development/Elected Official