Istock 000017906584 large

Lago Vista, Texas Partners with Buxton to Implement Retail Development Strategies

FORT WORTH, TEXAS, (August 27, 2015) — The City of Lago Vista, Texas recently partnered with Fort Worth-based Buxton to support the community’s retail attraction efforts. Buxton’s advanced customer analytics will allow the City to identify the retailers that match the shopping and dining habits of consumers in Lago Vista’s trade area, and over the next three years provide data-backed verification of retail potential in the community.  

By becoming a Buxton client, Lago Vista will have access to SCOUT, Buxton’s proprietary web-based real estate platform, giving local leaders information at their fingertips to analyze retail matches for different areas of the City.

“Lago Vista’s flourishing economy makes the community an ideal location for retailers seeking new growth opportunities,” said Melissa Byrne Vossmer, city manager for the City of Lago Vista, Texas. “We look forward to using Buxton’s analytics to attract the right retailers to our City.”  

“Buxton’s best-in-class analytics will give local leaders the data they need to present a convincing case to retailers,” said Lisa McCay, vice president in Buxton’s public sector division. “We are thrilled to play a role in Lago Vista’s growth efforts.”

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Client cities in Texas include North Richland Hills, Seguin, Waxahachie, and many more.  

About Lago Vista, Texas

Ranked among the top five Texas towns in which to live and raise a family, Lago Vista thrives in the rolling splendor of the Texas Hill Country located just 20 miles northwest of Austin and serves as the great escape of Central Texas. Rich with picturesque views, a prosperous community and abundant recreational activities, Lago Vista inspires an enriching lakeside lifestyle.

For more information, visit

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Anthropologie, GNC and Sally Beauty Supply.

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Melissa Byrne Vossmer 
City of Lago Vista
(512) 267-1155

Journey Awareness Persona Economic Development/Elected Official