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Midland Business Alliance Focuses on Strengthening Retail Economic Development Strategy

FORT WORTH, TEXAS (January 31, 2017) — The Midland Business Alliance (Midland, MI), has partnered with Buxton to help strategically plan the community’s retail presence. Buxton’s advanced customer analytics will identify the most promising potential retailers for the area.

The Midland Business Alliance will utilize customer insights that go beyond demographics to present a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT will give local leaders the ability to analyze retail matches and support development decisions.

“We’re thrilled to get started using Buxton’s advanced analytics,” said Bill Allen, President & CEO of the Midland Business Alliance. “We believe this has been a missing piece in our economic development plan.”

“Buxton’s insights will provide a convincing case to retailers,” said Dennis Maher, director of sales in Buxton’s public sector division. “This new economic development strategy will assist with recruiting the retailers that will improve the quality of life for Midland’s residents.”

Buxton has worked with more than 750 cities nationwide to implement retail development strategies. Client cities include North St. Paul, MN; Sunnyside, WA; Lakewood, CO; and many others. 

About the Midland Business Alliance and Midland, MI

The Midland Business Alliance is an affiliation between the Midland Area Chamber of Commerce and Midland Tomorrow (Midland County's economic development agency).

Located in Central Michigan, Midland is home to more than 41,000 residents. Midland has received recognition as a great place to raise a family; find and keep a job; get an excellent education; live safely; and enjoy fun nightlife, volunteering opportunities, and a plethora of sporting and recreational opportunities. Now the heart of Michigan’s technology basin, Midland is the global headquarters of The Dow Chemical Company, a Fortune 50 company.

For more information, visit www.midlandbusinessalliance.org.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com.

Media Contacts

Katie Russell
(817) 332-3681

Bill Allen
Midland Business Alliance
(989) 839-9901

Journey Awareness Persona Economic Development/Elected Official