Consumers shop in a grocery store

Palm Coast, Florida, Begins Retail Recruitment Process

FORT WORTH, TEXAS, (October 27, 2015) — The city of Palm Coast, Florida, has started an intensive retail recruitment process with the support of its partner, Buxton. Buxton’s advanced consumer analytics have identified businesses that match the shopping and dining habits of consumers in Palm Coast’s trade area. Based on Buxton’s analysis, city leaders have pinpointed retailers they wish to bring to the area.

While retail economic development programs have traditionally relied on basic demographic information, Palm Coast’s retail attraction program is utilizing consumer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT®, gives city leaders the ability to analyze retail matches, support existing retailers and optimize development decisions.

“Palm Coast is poised for additional retail development,” commented Beau Falgout, city administration coordinator for Palm Coast. “Working with Buxton allows us to maintain our strong development momentum as we lay a foundation for future population growth.”

“Palm Coast is sending retailers a clear message that it is open for business,” said Cody Howell, vice president and general manager of Buxton’s public sector division. “Buxton is pleased to support the city’s targeted retail recruitment efforts.”  

Buxton has worked with more than 700 communities nationwide to implement retail development strategies. Clients include Pasadena, California; Oak Park, Illinois; Rochester, New Hampshire and others.  

About Palm Coast, Florida

One of Florida's newest cities (incorporated 1999), Palm Coast is located in Northeast Florida halfway between St. Augustine and Daytona Beach. With a current population of 78,440, Palm Coast is projected to more than double in population by the year 2035. The City of Palm Coast is committed to developing and maintaining a strong economy while creating an environment to attract new companies that align with the community’s values.

For additional information about Palm Coast, visit

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, GNC and Anthropologie.

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Cindi Lane
Palm Coast, Florida
(386) 986-3708

Journey Awareness Persona Economic Development/Elected Official