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Selah, WA Takes Steps to Grow Local Retail Sector

FORT WORTH, TEXAS, (May 12, 2016) — The City of Selah, WA has entered into a partnership with Buxton to help strategically expand the City’s retail presence. Buxton’s retail expertise and consumer analytics will allow Selah to identify the most promising potential retailers for the area.

Selah will utilize customer insights that go beyond demographics to present a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT will give local leaders the ability to analyze retail matches and support development decisions.

“We chose to partner with Buxton due their proven experience in developing retail recruitment programs for many other cities,” said Donald Wayman, City Administrator. “Buxton has the market intelligence to help us attract new businesses that will provide an outstanding retail experience to Selah residents.” 

“Buxton is pleased to assist Selah in their retail recruitment efforts,” said Jacob Davis, director of sales in Buxton’s public sector division. “We will help city leaders identify market opportunities to present to retailers, enabling them to recruit the retailers that best meet shoppers’ needs.”  

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Client cities include Sunnyside, WA; Lakewood, CO; Odessa, TX; and many others.  

About Selah, WA

Selah, located in central Washington, is known for its beautiful scenery, top-notch outdoor recreation, and ideal climate. Selah has a population of over 7,000 residents and covers 4.27 square miles. Beyond the great outdoors, residents enjoy Selah’s quality school system, abundant parks, and many shopping options. In 2015, Selah was featured as the 5th safest place to live in Washington and is known for having the lowest crime rate in the region.

For more information, visit https://selahwa.gov.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

For more information, visit www.buxtonco.com.

Media Contacts

Katie Russell
(817) 332-3681

Donald Wayman
Selah, WA
(509) 698-7333

Journey Awareness Persona Economic Development/Elected Official