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Sunnyside, WA Partners with Buxton to Implement Retail Development Strategies

The City of Sunnyside, WA recently partnered with Fort Worth-based Buxton to support the community’s retail attraction efforts. Buxton’s advanced consumer analytics will allow the City to identify the retailers that match the shopping and dining habits of consumers in Sunnyside’s trade area and will provide data-backed verification of the community’s retail potential.   

By becoming a Buxton client, Sunnyside will have access to SCOUT, Buxton’s proprietary web-based real estate platform, giving local leaders information at their fingertips to analyze retail matches for different areas of the City.

“We’re excited to implement a retail recruitment strategy that aligns with our residential demographic makeup,” said City Manager Don Day. “Buxton’s solution will help us recruit retail locations that best suit the residents in Sunnyside.”  

“Buxton’s best-in-class analytics will give local leaders the data they need to present a convincing case to retailers,” said Jacob Davis, director of sales in Buxton’s public sector division. “We are thrilled to play a role in Sunnyside’s growth efforts.”

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Other client cities include Kent, WA; McAllen, TX; Oak Park, IL; and many more.  

About Sunnyside, WA

Sunnyside, WA, known for its more than 300 days of sunshine each year, is a centrally located city in the heart of Washington State. Visitors and residents enjoy Sunnyside’s friendly atmosphere and many community events, such as the Cinco de Mayo Festival, a “taste of Mexico” celebration, and the annual Lighted Farm Implement Parade during December. Sunnyside has a population of more than 16,000 inhabitants and is known for being a city with superb schools, parks, and health care facilities.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.  

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Media Contacts

Katie Russell
(817) 332-3681

Don Day, City Manager
City of Sunnyside, WA
(509) 836-6300

Journey Awareness Persona Economic Development/Elected Official