aerial view of city

Tracy, CA Takes Analytical Approach to Retail Development

FORT WORTH, TEXAS, (April 12, 2016) — The City of Tracy, CA has entered into a partnership with Buxton to study the city’s retail development potential. Tracy will use Buxton’s advanced consumer analytics to identify the specific retailers that match the shopping and dining habits of local consumers and then work to attract retailers to the city.

Utilizing Buxton’s proprietary web-based real estate platform SCOUT, Tracy will have the ability to analyze retail matches and support development decisions by applying customer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities.

“Tracy’s vibrant economy and proximity to major markets make it an ideal location for retailers,” said Andrew Malik, Development Services Director. “Buxton’s analysis will help us recruit retailers that will support Tracy’s economy and satisfy the needs of residents.”  

“We are excited to partner with Tracy,” said Lisa McCay, vice president of Buxton’s public sector division. “Buxton’s best-in-class analytics will provide Tracy with the data it needs to attract quality developments.”  

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Client cities in California include Porterville, Wasco, Pasadena, and many others.

About Tracy, CA

The hospitable, family-friendly community of Tracy, California is conveniently located roughly an hour from both San Francisco and Sacramento in San Joaquin County. Tracy is known for having a relaxed atmosphere and quality recreational opportunities. The more than 85,000 residents who call Tracy home enjoy the mild climate, beautiful parks, and strong school system.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located, and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Media Contacts

Katie Russell
(817) 332-3681

Shelley Burcham
City of Tracy
(209) 831-6493

Journey Awareness Persona Economic Development/Elected Official