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Wadena, MN to Utilize Analytics to Strengthen Economic Development Strategy

FORT WORTH, TEXAS (July 5, 2017) – Wadena, MN, a city located northwest of Minneapolis with more than 4,000 residents, has recently partnered with Fort Worth-based Buxton to use data-backed insights to understand its current retail mix and identify new retailers to add to the community.

“Wadena is a great place to live, work and play,” said Cody Gunstenson, director of sales at Buxton. “Buxton is excited to assist Wadena in identifying the potential for new retailers, while understanding and nurturing the current retail mix.”

By becoming a Buxton client, Wadena will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving city leaders data and information at their fingertips to analyze different areas of the city.

Buxton has worked with more than 750 communities across the country to improve economic development strategies. Other client cities include Kasson, MN; Williston, ND; Sturgis, SD; and many others.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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Journey Awareness Persona Economic Development/Elected Official