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Williston, North Dakota Partners With Buxton to Strengthen Retail Development

FORT WORTH, TEXAS, (November 3, 2015) — The City of Williston, North Dakota, has entered into a partnership with Buxton to strengthen the city’s retail development strategy. Buxton’s advanced consumer analytics will reveal the best retail options for the community and also help city leaders to better understand the differences between business visitors and tourists.   

By partnering with Buxton, Williston will utilize the same advanced consumer insights relied on by retailers for site selection decisions. Buxton’s proprietary web-based real estate platform SCOUT® will give city leaders the ability to analyze development options and provide market intelligence to existing local businesses.

“With a revitalized downtown and rapidly growing population, Williston is positioned for major retail development,” said Shawn Wenko, executive director of Williston Economic Development. “Buxton’s analysis will play an important role in shaping our retail recruitment efforts.” 

As a city located in the center of the famed Bakken oil and gas region, Williston attracts many business travelers. Buxton’s visitor insights analysis will help city leaders to better understand the differences between those visiting the city for business and those visiting the city for leisure.

"Buxton is pleased to partner with the City of Williston,” said Cody Gunstenson, director in Buxton’s public sector division. “From retail insights to visitor insights, our analytics will provide the answers needed for strategic investment decisions.”   

Buxton has worked with more than 700 cities nationwide to implement retail and tourism development strategies. Clients include Watertown, South Dakota; Rosemount, Minnesota; North St. Paul, Minnesota and many others.

About Williston, North Dakota

Labeled the fastest growing micropolitan in the U.S. from 2010-2014, Williston is projected to reach a population of 50,000 by the year 2020. The city has implemented an aggressive 5-year infrastructure improvement plan totaling more than $1 billion.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, GNC and Anthropologie.

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Media Contacts

Katie Russell
(817) 332-3681

Journey Awareness Persona Economic Development/Elected Official