PRODUCT

Healthcare Direct Marketing

Maximize your return on your direct marketing investment.

PRODUCT SPECSIs it for me?

INDUSTRIES:
Healthcare
PERSONAS:
ExecutiveExecutive
MarketerMarketer
StrategistStrategist

PRODUCT SUMMARYWhat is it?

Leveraging our best-in-class modeling capabilities, Buxton identifies who your best patients are, where they and others just like them are located, their likelihood to respond to your marketing materials, and the visits potential associated with each. Based on these insights, we help you increase the profitability of each direct marketing campaign.

PRODUCT FEATURES

What will the Healthcare Direct Marketing solution do for me?

Understand who your current and best potential patients are.

Based on your patient data, Buxton will identify the characteristics that differentiate your patients from those who are not likely to respond to your direct healthcare marketing offers. We develop a profile of your best patient segments and provide you with detailed information on who your patients are, where they and others just like them are located and the projected incremental visits associated with each patient.

Pinpoint households to target with direct mail and email campaigns.

After identifying who your best patients are, Buxton provides a list of prospect addresses and/or email addresses for your direct marketing campaigns. Contact lists may be licensed for single use or multiuse.

Increase ROI through improved targeting.

Following each marketing campaign, Buxton conducts an analysis to determine response rates and profitability. Our analysis can be tailored to measure to your KPIs.

Measure and compare the results of your campaigns to optimize future marketing initiatives.

Buxton’s account management team will review the results of your direct marketing campaigns and make recommendations on how to refine your patient acquisition model and targeting for future campaigns.