Potential Analysis

Know your growth potential across any market or region in the country.


Buxton’s Potential Analysis is designed to help you take your business to the next level of growth. We assess how many locations can be supported in a specific U.S. geography, and identify which markets and trade areas offer the greatest opportunities.


What will the Potential Analysis solution do for me?

Quantify market growth potential.

Know how to expand your business across a particular geography, identify the optimal number of stores you should open, and understand which markets you should prioritize first.

Accelerate speed-to-market.

Start with an overview of your market potential and then narrow your focus to the most promising trade areas.

Infill existing markets and invest with confidence.

Buxton’s Potential Analysis can be conducted as either an infill study to identify remaining market opportunities or as a whitespace analysis to identify optimal store placement without regard to existing locations.

Find your hot spots.

Know where your best potential trade areas are, and the hot spots within those trade areas, so you can efficiently deploy the real estate team in search of available real estate.

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