Site Selection Models

Open home run locations and avoid making costly mistakes.


Buxton’s Site Selection Models provide the in-depth customer insights you need to make confident, accurate real estate decisions. Our insights allow you to identify home run locations in each market to maximize ROI and avoid underperforming locations. Using our Site Selection analytics, you can run a sales forecast for any potential site.


What will a Site Selection Model do for me?

Evaluate existing and potential locations.

By scoring existing and potential sites, you will be able to understand each site’s potential on multiple levels – such as presence of core customers, projected revenue, competition, and much more. Make the right real estate investments.

Maximize revenue with sales forecasts.

Using a sales forecasting version of our Site Selection Model, you can make informed site selection decisions backed by proven sales forecasting methods. Determine the most potentially profitable sites for your business.

Infill existing markets.

Determine how many new locations you can open in a market without cannibalizing sales at the stores you already have in operation.

Move into urban or rural markets.

Buxton’s site selection methods take into account differences in store performance by population density. We identify the factors that drive successful sales in different types of trade areas from urban, to suburban to rural.

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