Site Selection

Open home run locations and avoid making costly mistakes.


Buxton’s Site Selection solution provides the in-depth customer insights you need to make confident, accurate real estate decisions. Our insights allow you to identify home run locations in each market to maximize ROI and avoid underperforming locations. Using our Site Selection analytics, you can run a sales forecast for any potential site.


What will the Site Selection solution do for me?

Forecast revenue for any potential location.

Only open new locations where there are large concentrations of your core customers. Forecast the revenue potential of a new site before setting foot in the market so you avoid opening expensive mistakes.

Understand your U.S. potential.

If you were to expand your concept across the entire U.S., what is the optimal number of locations you should open? Identify which markets you should prioritize first.

Infill existing markets.

Determine how many new locations you can open in a market without cannibalizing sales at the stores you already have in operation.

Move into urban or rural markets.

Buxton’s site selection methods take into account differences in store performance by population density. We identify the factors that drive successful sales in different types of trade areas from urban, to suburban to rural.

Journey Consideration Persona Analyst RE/Site Selector Franchise Restaurants Retail