Territory Optimization

Take your business to the next level.


Buxton’s Territory Optimization is designed to help you take your business to the next level of growth. We assess how many franchise locations can be supported at the market level and identify which markets and trade areas offer the greatest opportunities.


What will the Territory Optimization solution do for me?

Prioritize franchise markets.

Know which trade areas to focus on next by viewing potential on a market-by-market basis.

Find your hot spots.

Know where your best potential trade areas are, and the hot spots within those trade areas, so you can efficiently accept franchise applications and search for available real estate.

Better assess territories.

Often times, great concepts receive a flood of franchise applications. Utilizing this solution, you and your franchisees can make better business growth decisions and avoid investing in a poor performing territory.

Journey Consideration Persona Franchise