PRODUCT

Tourism Insights

Increase the number of tourists that visit, and return to, your city.

PRODUCT SUMMARYWhat is it?

Buxton’s Tourism Insights solution gives you the insights needed to design effective tourism marketing campaigns and to better understand consumer demand for goods and services in your trade area.

PRODUCT FEATURES

What will the Tourism Insights solution do for me?

Maximize your tourism marketing budget.

Pinpoint the markets where your best visitors, and those just like them, live in order to optimize advertising spending. Target marketing messages to past and potential visitors at the household level.

Better understand your tourist base.

Buxton can tell you who is visiting your community and where those tourists are coming from.

Understand the value of the tourist population.

Not only can we identify who your visitors are and where they are coming from, but we can also tell you where they are spending dollars in your community across numerous retail categories.

Quantify the impact of tourism in your community.

Quantify the economic impact of visitors and identify the retail categories where they spend money in your community.

Journey Consideration Persona City Government