
Big Data: Improving Shopper Marketing for Grocers
Recently, Retail Leader published a column titled “Pulling More Meaning From Big Data.” In it, they explored the ways food… ...
Recently, Retail Leader published a column titled “Pulling More Meaning From Big Data.” In it, they explored the ways food… ...
The stars have realigned and retailers are noticing. The highly regarded Baby Boomer generation is no longer in the spotlight… ...
The foundation of any great real estate site forecasting model is a precise definition of the core customer, which should… ...
To start, let’s define Customer Segmentation noun - The practice of dividing a company’s customer or prospect base into groups… ...
QSR Magazine recently released their annual Drive-Thru Study 2012. The drive-thru may seem like an easy and straightforward proposition, but… ...
Segmentation is one of the most powerful yet most misunderstood customer analytics techniques in marketing. Segmentation can create significant value… ...
Sorry to shamelessly promote a product on our blog today. We make an effort to keep content offered on this… ...
What is the biggest mistake you see retailers make in direct mail campaigns? Many retailer’s ad agencies overemphasize the impact… ...
Buxton's CEO, Charles Wetzel, recently contributed a blog post to BNET's/Owner's Only blog. He was asked to discuss how a… ...