Retail

Big Data: Improving Shopper Marketing for Grocers

Recently, Retail Leader published a column titled “Pulling More Meaning From Big Data.” In it, they explored the ways food… ...

Retail

Targeting Millennials with Customer Analytics

The stars have realigned and retailers are noticing. The highly regarded Baby Boomer generation is no longer in the spotlight… ...

Retail

How Does a Predictive Real Estate Model Help Your Marketing Team?

The foundation of any great real estate site forecasting model is a precise definition of the core customer, which should… ...

Retail

3 Reasons Custom Segmentation is Good for your Business

To start, let’s define Customer Segmentation  noun - The practice of dividing a company’s customer or prospect base into groups… ...

Retail

QSR Drive-Thru Speed Provides Important Lessons for Us All

QSR Magazine recently released their annual Drive-Thru Study 2012. The drive-thru may seem like an easy and straightforward proposition, but… ...

Retail

3 common types of segmentation (pros and cons)

Segmentation is one of the most powerful yet most misunderstood customer analytics techniques in marketing. Segmentation can create significant value… ...

Retail

Integrated Marketing Data Mart Solution

Sorry to shamelessly promote a product on our blog today. We make an effort to keep content offered on this… ...

Retail

Advice for Retailers in the Direct Marketing World

What is the biggest mistake you see retailers make in direct mail campaigns? Many retailer’s ad agencies overemphasize the impact… ...

Private Equity

Taking back control from a key vendor

Buxton's CEO, Charles Wetzel, recently contributed a blog post to BNET's/Owner's Only blog. He was asked to discuss how a… ...

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