Optimizer

Explore Market Optimization Scenarios

Next Gen Analysis

Enter and Infill Markets with Confidence

Know your company’s location growth potential.

Optimize your presence in current and potential markets.

Increase your confidence in strategic planning.

Save time with instant access to multiple scenarios.

Actionable Insights

How it Works

Buxton uses your site score model to run multiple market optimization scenarios.

You can view the scenarios in SCOUT to see how the roadmap changes.

Buxton maintains the scenarios to be relevant during your subscription.

Meet Optimizer

Faux UI displaying growth potential of a location

Buxton SCOUT UI displaying a map of recommended trade areas

Buxton SCOUT UI exploring scenarios of recommended change

Location Potential

Quantify your company’s location growth potential.

Optimizer tells you exactly how many locations the market can support so you know your brand’s total runway. Guide strategic planning and cite credible third-party analysis in investor briefings.

Recommended Trade Areas

Visualize recommended trade areas.

We don’t just tell you how many locations you can have; we also tell you where to put those locations for optimal results. See recommended trade areas on the SCOUT map to guide the hunt for real estate.

What if Analysis

Explore different scenarios to see how recommendations change.

Your brand may be taking an aggressive approach to growth today, but what if market conditions prompt a shift to a more conservative strategy? With multiple Optimizer scenarios, you can toggle between different thresholds to see instantly how the roadmap shifts.