Retail
Turning Personas into Customers Part 3: Sealing the Deal
In the final installment of our series, we reach the critical juncture of customer conversion – transforming interested personas into… ...
In the final installment of our series, we reach the critical juncture of customer conversion – transforming interested personas into… ...
The integration of Artificial Intelligence (AI) within marketing strategies is accelerating rapidly. According to IBM, 34% of companies were actively… ...
Data is an invaluable asset in the marketing world, yet a staggering 87% of marketers admit it's their company’s most… ...
Personalization is a term that's been thrown around so much it's often lost its true meaning. Historically, it's been treated… ...
Trust is one of the top three buying considerations that consumers have, per the 2023 Edelman Trust Barometer. So, it’s… ...
In the most recent episode of Analytics Unplugged, Gene Schoepp, the principal evangelist and AI ethicist for Buxton, unravels the… ...
A good marketing strategy needs competitive intelligence, and good competitive intelligence starts with data, more specifically, third-party consumer data. Third-party… ...
We are thrilled to announce our acquisition of Elevar, a dynamic conversion tracking solution for fast-scaling e-commerce brands. Revolutionizing… ...
Artificial intelligence (AI), crowned the word of the year by Collins Dictionary, made seismic waves across the marketing landscape in… ...
This holiday season discount retailers like TJ Maxx, Marshalls, Ross, Kohl's, and Nordstrom Rack are standing tall and gaining traction.… ...
The e-commerce landscape has been undergoing rapid changes, largely propelled by evolving consumer behaviors and technological advancements. A key trend… ...
The Q2 2023 earnings reports are in and tell very different tales for two U.S. retail giants. While Target’s same-store… ...