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Buxton to Help Brick House Tavern + Tap Identify Ideal Restaurant Locations in New and Existing Markets

FORT WORTH, TEXAS, (June 4, 2015) — Brick House Tavern + Tap, a growing next generation tavern-style restaurant, has signed on to use Buxton’s SCOUT platform to identify the best market opportunities for growth in the United States. Buxton’s custom analytic solutions, including a real estate model and a U.S. Potential Analysis, will help Brick House quantify growth potential and select the best sites for new location expansion.

“Brick House is a strong concept poised for tremendous growth,” said Ed McGraw, Brick House chief development officer. “The SCOUT platform will help us optimize locations within our existing markets as well as identify new markets where we can expand the Brick House Tavern + Tap brand.”

“Buxton looks forward to supporting Brick House’s expansion into new markets,” said Matthew Tate, account executive with Buxton. “We are pleased to play a role in the brand’s growth and expansion success.”

As a Buxton client, Brick House will receive a customized real estate model and a U.S. Potential Analysis delivered through Buxton’s web-based SCOUT platform. Utilizing SCOUT, Brick House will be able to analyze potential sites and create unlimited market expansion scenarios all at the push of a button. Brick House joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.

About Brick House Tavern + Tap

Part of the Ignite Restaurant Group (NASDAQ: IRG) portfolio of restaurants, Brick House Tavern + Tap features a unique menu of handcrafted, all-American classics. Brick House Tavern + Tap also offers an array of specialty cocktails, and more than 80 beers and beer cocktails personalized with each guest experience and made to order. At more than 20 U.S. locations, the elevated, unmatched atmosphere is complete with 30+ HD flat-screen TVs, soft leather recliners that are perfect for game watching, outdoor dining by cozy firepits, and all within a high-energy atmosphere.

For more information, go to www.brickhousetavernandtap.com.

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Cotton Patch Cafe, McAlister’s Deli and BJ’s Restaurants.

For more information, visit www.buxtonco.com

Media Contacts

Katie Russell
Buxton
(817) 332-3681   
krussell@buxtonco.com 

Ed McGraw
Brick House Tavern + Tap
(315) 382-4773
emcgraw@igniterestaurants.com                    
                                

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