Retail
What to Look for in a Retail Site Selection Consultant
Choosing the right location can make or break a retail business. And retail site selection consultants play a vital role… ...
Industry InsightA customer analytics blog by Buxton.
Retail
The Ultimate Guide to Retail Site Selection
The retail site selection process has changed significantly over the last three decades. What was once considered an art is… ...
Retail / General
Understanding the Alternative to 3rd Party Cookies
As the marketing landscape evolves, so do the tools and strategies we use to reach and engage with our audience.… ...
Healthcare
Addressing Business Challenges in Healthcare with Advanced Consumer Analytics
The healthcare industry faces numerous business challenges, from growing service lines and managing costs to optimizing operations and improving patient… ...
Analytics Unplugged Episode 6: How to Use Loyalty Marketing Data for Changing Customer Needs
Actionable data is the key to creating lasting relationships with customers, transforming them into brand advocates. When you know your customers,… ...
Retail / General
Leveraging Propensity Scoring to Elevate Customer Retention and Acquisition
The ability to pinpoint which customers to target and how to effectively engage them is the key to survival in… ...
Healthcare
The Need for Consumer Analytics in Healthcare
When the healthcare industry hears "analytics," the default assumption is often clinical analytics—metrics that focus on patient outcomes, treatment efficacy,… ...
Analytics Unplugged Episode 5: Defining Personas, Cohorts, Segments, and Profiles
Today's marketers are increasingly focused on improving personalization. Throughout our 30 years of experience, we've found that personification is a… ...