Target Audience Reports
Power Campaigns with Turnkey Audiences
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Zero-effort target audience
analytics for retail marketers
Work smarter, not harder, with zero-effort target audience recommendations
Target your ideal customers and achieve marketing campaigns with higher ROI
Move beyond the limitations of transaction data
Customer Personas
Easily define your target personas
Access your ideal customer personas overall, by region, by DMA, and by location. Bring your personas to life with Meta and Google audience recommendations that match your persona attributes.
- Optimize your targeting parameters in key advertising channels
- Guide messaging with insights into target persona characteristics and lifestyles
- Ensure your marketing strategy and budget targets who your customers are today
Channel Optimization
Identify the optimal marketing channels
Reach your ideal customers in their preferred marketing channels to boost response rates.
- Make your budget go further by investing in the right marketing channels
- Tailor your channel mix by persona, geographic area, or even retail location
- Save time by removing guess work from the decision-making process
Customer Loyalty
Get intel on customers visiting competitors
Discover which of your customer personas also shop with your competitors. Know which segments are most loyal and which segments frequently shop elsewhere.
- Define the level of loyalty across your top customer segments
- Identify customer segments that you need to proactively defend against competitors
- Target customer segments frequently shopping elsewhere to win them back
Buxton Intelligence
The power behind our solutions
Target audience reports are powered by Buxton Intelligence, our unique blend of data, analytics, and AI backed by our 30 years of analytics expertise. Harness our intelligence to answer your most important marketing and location questions.
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Frequently Asked Questions
What is the target audience analysis?
Each of Buxton's target audience reports is based on an analysis of the types of consumers visiting your locations and your competitors' locations. The report gives you insights into these consumers so you can select the best target audiences for your marketing campaigns.
Why is a target audience report important?
Without a target audience report, you are often guessing who your customers are and how to reach them. Target audience reports remove the guesswork by showing you the types of consumers visiting your locations, how to reach them, where to reach them, and the types of messaging to use so you can optimize your marketing campaigns.
What kind of data is included in target audience reports?
Data includes insights on the types of consumers visiting your brick-and-mortar locations, each group's preferred marketing channels, the geographic markets you operate in that have the highest concentrations of each consumer group, the level of loyalty to you versus your competitors, and more. Insights are provided for your overall network, geographic regions/markets, and individual locations.
How do target audience reports help with marketing personalization?
Rather than deploying generic, one-size-fits-all advertising campaigns, you can use the insights from Buxton's target audience reports to segment your target audience and design campaigns designed to resonate with each group. Tailor your message and channel mix to the lifestyles and preferences of each consumer segment for more personalized marketing.
How do target audience reports optimize advertising spend?
Buxton's target audience reports can help you to optimize advertising spend in several ways. The report tells you which audience segments to focus on so you can concentrate your spend on the groups that matter most. It tells you which channels each consumer group prefers so you can optimize your channel mix. It also tells you which geographic markets have the highest concentrations of each consumer group so you can refine geographic targeting, and even takes the insights down to a region or location level if you want to run more granular campaigns. Finally, it gives you the interest tags to use when setting up Google and Meta campaigns so you have more confidence that your campaigns are reaching the right audience.
How frequently should businesses update their target audience reports?
Buxton updates your target audience reports every month so you can keep a pulse on how your consumer base is shifting and continue optimizing your campaigns.
