Audience Reports

Power Campaigns with Turnkey Audiences

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Zero-effort target audience
analytics for retail marketers

Work smarter, not harder, with zero-effort target audience recommendations

Target your ideal customers and achieve marketing campaigns with higher ROI

Move beyond the limitations of transaction data

Customer Personas

Easily define your target personas

Access your ideal customer personas overall, by region, by DMA, and by location. Bring your personas to life with Meta and Google audience recommendations that match your persona attributes.

  • Optimize your targeting parameters in key advertising channels
  • Guide messaging with insights into target persona characteristics and lifestyles
  • Ensure your marketing strategy and budget targets who your customers are today

Channel Optimization

Identify the optimal marketing channels

Reach your ideal customers in their preferred marketing channels to boost response rates.

  • Make your budget go further by investing in the right marketing channels
  • Tailor your channel mix by persona, geographic area, or even retail location
  • Save time by removing guess work from the decision-making process

Customer Loyalty

Get intel on customers visiting competitors

Discover which of your customer personas also shop with your competitors. Know which segments are most loyal and which segments frequently shop elsewhere.

  • Define the level of loyalty across your top customer segments
  • Identify customer segments that you need to proactively defend against competitors
  • Target customer segments frequently shopping elsewhere to win them back

Buxton Intelligence

The power behind our solutions

Target audience reports are powered by Buxton Intelligence, our unique blend of data, analytics, and AI backed by our 30 years of analytics expertise. Harness our intelligence to answer your most important marketing and location questions.

  • Buxton Analytics
  • Buxton AI
  • Buxton Data Matrix

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