Growth is a top priority for healthcare organizations, but expanding into new markets without local knowledge is filled with uncertainty. How do you cut through the noise to find the right opportunities? How do you de-risk investment decisions and move faster than the competition?
In this 45-minute on-demand webinar, Buxton's healthcare experts—Peter Healey and former health system leader Nikki Viner—share a proven framework for making smart, data-driven growth decisions. They move beyond simple demographics to show you how to read the critical market signals that lead to a confident, actionable strategy.
Watch Now to Learn How to:
- Spot the "Big 6" Signals: See how to analyze patient potential, demand, payer mix, competition, and other key signals that reveal a market's true potential.
- Move from "I Feel" to "I Know": Learn how to translate complex analytics into a single, objective site score to stop anecdotal debates and get stakeholder alignment.
- Find Your "Fish Finder": Use "hot spot" mapping to identify and prioritize the most promising trade areas to start your search (and which ones to avoid).
- Balance Data with On-the-Ground Reality: Understand the art of blending quantitative data with qualitative insights like co-tenancy, visibility, and traffic patterns.
- Optimize Your Existing Portfolio: Apply this same framework to your current locations to make smart decisions about lease renewals, consolidations, and relocations.
Meet Your Speakers
Peter Healey Senior Vice President of Strategic Accounts, Buxton
Peter brings over ten years of experience helping healthcare organizations, retailers, and consumer brands leverage data and analytics to make smarter growth decisions. His experience has given him a unique perspective on how organizations can cut through the noise and focus on the signals that really matter.
Nikki Viner Healthcare Go-to-Market Leader, Buxton
Nikki brings a unique dual perspective to the conversation. Before joining Buxton, she was the VP of Marketing Analytics and Operations at Mercy Health, where she was a Buxton client. In that role, she supported a four-state service area, 32 hospitals, and 300+ outpatient facilities. Now at Buxton, she combines her healthcare strategy background with her analytics expertise to help organizations expand with confidence.