FAQsYou’ve Got Questions, Buxton’s Got Answers.

What are some of the primary applications of Buxton’s technology and services?

Clients use our analytics and platform in many ways, but the most common applications include the following:

• Defining the profile of the organization’s core customers
• Supporting real estate site selection decisions for new locations
• Evaluating an organization’s existing real estate portfolio to improve performance and “right-size” the network
• Growing the customer base through marketing that targets the right consumers
• Matching brands with properties to guide economic development and leasing decisions
• Understanding who is visiting an area to improve tourism strategies and retailer recruitment

What is the Buxton Platform?

The Buxton Platform is a SaaS solution with a growing collection of applications. These applications give you access to on-demand reporting, mapping, and analytic tools to guide your business decisions.

What is the difference between the Buxton Platform and custom analytics?

The Buxton Platform is home to powerful reporting tools that are pre-configured for immediate implementation. Clients use the platform to conduct their own studies and answer business questions. Our custom analytics solutions are developed by Buxton’s team of analysts and are tailored to each client’s specific objectives. Many custom analytics solutions are ultimately integrated into the platform for ongoing use by the client beyond the initial analysis.

Which business units within my organization benefit from these solutions?

Buxton offers solutions that provide results for many stakeholders in retail and healthcare organizations, including real estate, finance, marketing, operations, and the C-suite. In the commercial real estate industry, we most commonly work with property owners, investors, developers, and brokers. Finally, our work in the public sector most commonly supports economic development, planning, and tourism stakeholders.

What makes Buxton different from the competition?

• Our experience: With a history dating back to 1994, Buxton is the most experienced firm in the industry. We’ve tackled tough research questions for thousands of organizations and are ready to bring that expertise to you.
• Our support: As a company originally founded by retailers for retailers, Buxton places a high value on customer service. We pride ourselves on superior customer support and forming true partnerships with our clients.
• Our technology: You’ll be impressed by our sleek, user-friendly platform interface and can be confident that we’ll continue to push to make our technology features the most innovative in the market today.
• Our depth: Our solutions scale up and down to meet your needs, whatever they are, and our data goes all the way down to the household level. You can be confident that Buxton has the depth to give you confidence in each business decision.

What datasets do you use?

We have access to hundreds of databases to fuel our custom analysis and platform. Our data spans the full range of demographic, psychographic, financial, and healthcare related attributes that can be tied to a household or individual. We have data on 120 million U.S. households with up to 8 people per house. Additionally, Buxton has access to substantial healthcare datasets (supply, demand, and payer mix), business location data, and more. Buxton partners with the world’s highest quality data providers to ensure that we offer the most accurate answers possible.

How often is your data updated?

Our data is always current. The update frequency varies depending on the dataset and ranges, from daily to annually.

Do I need to have a certain number of locations to use your analytics?

Our platform and custom analytics provide benefits for companies that are just getting started, as well those that have more than a thousand locations. We offer a wide range of tools and methodologies designed for organizations in various stages of growth. Talk to your Buxton representative to learn more about the solutions that may be right for you.

I do not have any customer data. Can you still provide a solution?

We have many ways to identify your customer, even if you have no customer data. These include, but are not limited to:

• Aggregated consumer behavioral data
• License plate captures
• Analyzing the performance of your locations and the composition of the consumers within their associated trade areas
• National panel consumer surveys