


Buxton College GameDay BrandWatch: Florida at Louisiana State
Louisiana State and Florida football fans share a passion for Victoria’s Secret, according to the latest College GameDay ...

Buxton College GameDay BrandWatch: Auburn at Florida
Florida and Auburn football fans may be horrified to discover that they have more in common than they might think. ...

Chick-fil-A vs Popeyes Is A Shutout For College Football Fans
KEY TAKEAWAYS With mobile data analytics, Buxton determined which restaurants fans of teams in nine college football conferences favor ...

Mobile Location Data Shows Not All College Football Fans Are the Same
KEY TAKEAWAYS Mobile location data highlights stark differences in the brand choices of college football fans, even those in ...
__home-blog.jpg)
Applications of Predictive Analytics Tools for Franchises
Predictive analytics tools are making a difference in many sectors, and franchising is no exception. With all of the hype, ...

Territory Optimization: A Game-Changer for Growing Franchises
Today’s franchisors face two big challenges: identifying the best territories for expansion and then developing those territories to ...

How Mobile GPS Data Can Take You Where You Want To Go
Sometimes, companies will come to us for customer insights, but they lack the data necessary for in-depth analytics. In these ...

The Role of Analytics in Franchised Home Healthcare Businesses
Of the many trends reshaping the healthcare industry today, one of the most notable is the emergence of healthcare franchises. ...

Targeted Marketing: What the C-Suite Needs to Know
For many business leaders in the c-suite, targeted marketing services can be a confusing web of unfamiliar terminology and seemingly ...

3 Tips for Evaluating Franchise Marketing Systems
Today, many franchisors are seeking new methods to help their franchisees acquire new customers. While they realize that customization by ...

Strategic Site Selection: 3 Best Practices for Consumer Businesses
Site selection has traditionally been viewed as a tactical activity. If a business needs to open 30 more units next year, ...