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Wasco, CA Partners With Buxton to Strengthen Retail Development

FORT WORTH, TEXAS, (March 24, 2016) — Wasco, California has entered into a partnership with Buxton to strengthen the community’s retail development strategy. Buxton’s advanced consumer analytics and retail expertise will help Wasco identify the retailers that are the best fit for the local community.      

By partnering with Buxton, Wasco will utilize the same advanced consumer insights relied on by retailers for site selection decisions. Buxton’s proprietary web-based real estate platform SCOUT will give Wasco the ability to analyze development options and provide market intelligence to existing local businesses.

“Wasco is committed to recruiting quality retailers and restaurants that appeal to residents,” said J. Paul Paris, city manager. “By partnering with Buxton, we will gain the knowledge and insights necessary to build a lasting retail recruitment strategy.” 

“Wasco is taking a strategic approach to retail development,” said Lisa McCay, vice president of sales at Buxton. “We will help city leaders identify the retail opportunities that best support the growing community in Wasco.”   

Buxton has worked with more than 700 cities nationwide to implement retail and tourism development strategies. Client cities in California include Hesperia, Temecula, San Bernardino, and others.

About Wasco, CA

The City of Wasco, established in 1897, is located near Bakersfield and is home to more than 25,000 residents. Wasco is known for having a strong agricultural sector—more than 50 million plants are grown in and around Wasco. Residents enjoy the mild, pleasant climate of Wasco and its community-based activities, such as the Wasco Festival of Roses.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Media Contacts

Katie Russell
(817) 332-3681

J. Paul Paris
City of Wasco, CA
(661) 758-7214

Journey Awareness Persona Economic Development/Elected Official