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Waxhaw, NC to Partner with Buxton for Retail Recruitment Strategy

FORT WORTH, TEXAS, (December 16, 2015) — The Town of Waxhaw, North Carolina recently partnered with Fort Worth-based Buxton to support the community’s retail attraction efforts. Buxton’s advanced customer analytics will allow the Town to identify the retailers that match the shopping and dining habits of consumers in Waxhaw’s trade area. Based on Buxton’s analysis, town leaders will pinpoint retailers they wish to bring to the area. 

By becoming a Buxton client, Waxhaw will have access to SCOUT, Buxton’s proprietary web-based real estate platform, giving local leaders information at their fingertips to analyze retail matches for different areas of the Town.

“Retail development provides a significant source of revenue that can be reinvested into the community,” said Warren Wood, town manager. “Waxhaw chose to partner with Buxton due to their proven success in helping clients recruit the best retailers for their cities.”

“We are thrilled to partner with the Town of Waxhaw,” said Robb Miller, director of sales at Buxton. “We’ll provide town leaders with the information and tools they need to effectively develop retail offerings.”

Buxton has worked with more than 700 cities nationwide to implement retail development strategies. Other client cities in North Carolina include Thomasville, Fayetteville and Mount Holly.

About Waxhaw, NC

The Town of Waxhaw is a prosperous community located less than 10 miles from Charlotte, NC. The family-friendly town is known for its strong schools, unique lifestyles ranging from country acreage to resort-style living, historic, walkable downtown, annual community events and beautiful parks. Waxhaw is home to over 12,000 residents and is located in the Piedmont region of North Carolina.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, GNC and Anthropologie.

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Media Contacts

Katie Russell
(817) 332-3681

Curt White
City of Waxhaw
(704) 843-2195

Journey Awareness Persona Economic Development/Elected Official