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Buxton Launches Emerging Concept Solution

FORT WORTH, TEXAS, (April 10, 2015) — Buxton is pleased to announce the launch of a newly designed service package: the Emerging Concept Solution. The Emerging Concept Solution was created to expand the company’s services to the rapidly growing segment of up-and-coming concepts, and will help organizations in early stages of growth find the best expansion opportunities.   

“Traditionally, analytics solutions were designed for large organizations and did not meet the unique business requirements of emerging concepts,” said Bill Stinneford, senior vice president of sales and account management at Buxton. “Buxton is happy to offer a solution tailored to the needs of growing brands.”  

This solution leverages Buxton’s proprietary customer value scoring methodology to help businesses find sites with the greatest customer potential and benchmark them to existing locations. The easy-to-use solution helps emerging concepts understand which potential locations have the same performance-driving characteristics as their best existing locations, and can also be used to conduct a regional potential analysis to determine the optimal layout of trade areas in planned expansion areas.

About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Pie Five Pizza Co., Studio Movie Grill and Title Boxing.   

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