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City of Effingham Partners With Buxton to Gain Visitor Insights

FORT WORTH, TEXAS, (January 20, 2015) — The City of Effingham, Illinois, announced today that it has partnered with Buxton to develop in-depth profiles of visitors to the City’s trade area. The analysis will help Effingham leaders to better understand who is visiting the City and where similar potential visitors are located. With these insights, City leaders will be able to better target tourism marketing campaigns, increasing return on investment.

“Effingham’s goal is to better understand the factors driving tourism to our area and how to attract even more visitors,” said Jodi Thoele, tourism director of the City of Effingham. “We look forward to using the insights from Buxton’s analysis to enhance our current tourism development strategy.”   

“Buxton is pleased to support Effingham’s tourism development efforts,” said Lisa McCay, vice president of public sector solutions at Buxton. “Our analysis will help City leaders to more effectively reach new and returning visitors.”

By becoming a Buxton client, Effingham will have access to SCOUT®, Buxton’s proprietary web-based analytics platform, giving City leaders the data and information they need to analyze visitor profiles for the trade area.

Buxton has worked with more than 650 cities nationwide to implement retail and tourism development strategies. Tourism clients include Palm Springs, California; Sevierville, Tennessee; the Arizona Office of Tourism and many more.

About The City of Effingham

Located in Central Illinois where Interstate 57 meets Interstate 70, the City of Effingham has a little something for everyone. With 18 hotels and over 60 restaurants, Effingham provides the very best in service and hospitality and welcomes visitors to come spend a few days exploring what the vibrant city and surrounding communities have to offer. The Funfest Amphitheater, MY Garage Museum, The Effingham Performance Center, Cross at the Crossroads, Firefly Grill, Tuscan Hills Winery and Lake Sara are just a few of the many attractions that make Effingham a tourism destination for thousands of travelers each year.

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About Buxton

Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Anthropologie, GNC and Sally Beauty Supply.

For more information, visit

Media Contacts

Katie Russell
(817) 332-3681

Jodi Thoele
City of Effingham, IL
(217) 342-5305

Journey Awareness Persona Tourism/CVB