Plasma Organization Acquires High-Frequency Donors

Plasma Organization Acquires High-Frequency Donors


An industry leader in plasma collection with over 50 locations across the United States wanted to acquire and retain new donors more efficiently. The plasma collection company had several collection facilities that weren't producing the volumes needed from the donation base, and leadership wasn't sure why. 

In this case study, we discuss how Buxton was able to provide the organization with proven techniques in consumer analytics and multi-channel marketing to attract and retain the high-frequency donors that the company was seeking. 

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