The Original Mattress Factory to Utilize Analytics to Enhance Market Planning Strategy

FORT WORTH, TEXAS (June 7, 2017) — The Original Mattress Factory, a mattress company that operates 11 factories and more than 100 showrooms, has recently partnered with Fort Worth-based Buxton to identify its best customers and explore expansion opportunities. OMF will use advanced data insights to make more confident business decisions.

“The Original Mattress Factory has done a great job expanding from Orlando to Minneapolis,” said Stephen Polanski, senior vice president at Buxton. “Buxton is excited to help tailor continued growth efforts to make sure OMF is making the most strategic decisions for the future.”

As a Buxton client, The Original Mattress Factory will have access to the web-based Buxton Analytics Platform, which will allow OMF to visualize customer profile information and score sites. OMF joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Katie Russell
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