Kalibrate vs. Buxton

This page details the differences between Kalibrate and Buxton's consumer intelligence technology. Choosing the right tool to guide your site selection decisions is critical. We want you to have the best information possible to do so.

Ready to see the power of Buxton's technology? Get a free, live demo.

Kalibrate System Overview

Kalibrate is a fuel and convenience retail market intelligence platform. The Decision Suite combines data, software, analytics, and consulting to provide insight about fuel pricing, automotive traffic counts, retail competitors, and site selection and evaluation. They use proprietary datasets, demographic data – such as age, income, and gender – and automotive traffic counts to identify visitors, compare locations, plan infrastructure placement, and model scenarios.

Buxton offers a complete real estate site selection solution, housed in a single web-based platform. Our platform allows you to discover in-depth insights about markets, consumers, and properties. Use data-driven tools to understand who’s visiting a location, evaluate potential sites, recruit brands, and produce results. Run Match reports to analyze and compare real-time foot traffic at selected brand locations. Use data and tools in the SCOUT mapping platform to dig deeper and truly understand consumer segments, market dynamics, supply and demand, best use, and so much more.

Consumer Insights	Kalibrate
Access household-level lifestyle segmentation
Access household-level robust demographics
Find “look-a-like” households anywhere
Link foot traffic insights directly to SCOUT, a mapping platform
Quantify visitors by distance/geography
See foot traffic volume in a calendar view
Analyze visitor loyalty/cross shopping
View address-level home/work location maps
See frequently visited places (map view)
See frequently visited places (table view)
Access foot traffic volume by week, day, and time
View automotive traffic volume and movement
Capture retail fuel prices at the market, regional, and national level

Tenant Brand Matching	Kalibrate
Match any site’s potential to thousands of brands
Benchmark performance of brands by location
See brand trade areas by location
Analyze any brand’s actual customers on the fly
Assess household-level lifestyle segmentation for each brand’s locations
Assess household-level robust demographics for each brand’s locations
Share interactive Match analyses with anyone

Mapping and Location Platform	Kalibrate
Access complete mapping platform
View hundreds of pre-loaded relevant data layers
Select from millions of data and mapping layer combinations
Access easy-to-use mapping tools, split view, bookmarks, and sharing
Access consumer segmentation and demographics – data, mapping, and optional reporting
View boundary layers, points of interest, and traffic counts
Create and analyze any type of geography
View competition and cotenant locations with logos
View Mobilytics analyses with all data and layers
Upload and manage your own data
Manage property lifecycle
Access extensive suite of reports (optional)
Use Explore mode for on-demand insights
Use Explore mode for business, demand, and market analyses
Access mobile-friendly site

Analyze observed consumer visits at any location

Mobile Foot Traffic Data

Buxton provides the most detailed view of foot traffic possible

Deeper Than Demographics

Buxton appends demographic, lifestyle, and behavior data at the household level through proprietary data methodologies. The result is the most accurate, granular, and detailed view of visitors possible.

Household Psychographic Segmentation 8.4%

American Royalty

Wealthy, influential and successful couples and families living in prestigious suburbs

Tenant Brand Matching

Match and attract brands to any property by comparing visit data from the brands’ locations

Assess any selected retail, restaurant, or consumer services brand at any property in the U.S. Buxton’s Match report uses mobile data to compare visitors at the brand’s current locations to your property’s trade area. Present a compelling case to prospective tenants with data-driven success metrics.

Request a Demo

Location Decision Making

More than just a traffic tool. A complete platform for all things site selection.

SCOUT is a web-based collection of tools and data that makes it easy to discover, visualize, and share insights about consumers, locations, property performance, and potential.

Benefits of SCOUT

Complete Mapping Interface

SCOUT offers a complete geospatial mapping toolset. Create millions of data and mapping layer combinations to visualize and uncover insights. Use a complete toolset including split views, bookmarks, sharing, and more.

Consumer Segmentation

Use psychographic lifestyle and behavior data, as well as traditional demographics, to create, view, and interact with consumer profiles and segments. Understand current and potential customers for any location, and find everyone who looks just like them.

Huge Amounts of Data

Upload your own data or access boundary layers, points of interest, and traffic counts. Add our Freight Truck Mobility Insights or Automotive Ownership Insights for a more in-depth look into your consumers’ behaviors, lifestyles, and more.

Create & Analyze Geographies

Create points and polygons and generation trade areas for any location based on distance or drive times. Create custom territory polygons. Use geographies to filter data and inform decision making.

Competition & Cotenants

Search for and visualize locations for nearly any business. Quickly spot competitor and cotenant locations on the map, thanks to logo markers.

Pre-Built Reports

Use our optional reporting packages to access and run dozens of pre-built reports that you can share with anyone.

Request a Demo

Gain a competitive advantage

We’re changing the way brands compete in the marketplace with proprietary consumer intelligence technology.

Understand your customers
Track the competition
Open in the right location
Determine best use
Tell your property’s story
Produce results

Let's chat.

We want to make it easy for you. We’re here to answer your questions about how we can work together to help your organization grow.

Give us a call: 1-888-228-9866

Drop us an email: buxton@buxtonco.com