Analyze mobile foot traffic data with extreme precision

Create, analyze, and visualize mobile datasets for any place and see how results change over time. Use Buxton's household-level data and proprietary data methodologies to provide the most accurate, granular, and detailed view of visitors possible.

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Select ANY geography

Study any location
or area using custom
or pre-defined polygons

Feedback in seconds

True on-the-fly
processing delivers
results fast

Household-level

Understand visitor
characteristics through
household-level attributes

See look-a-likes

Go beyond visitor data.
Identify everyone in the
U.S. that looks like them

What it is

Easy-to-use enhanced mobile data

Use massive amounts of mobile data combined with Buxton's household-level psychographic segmentation data to analyze consumer foot traffic at any place and any time.

Massive Scale

Built with 1 billion+ devices of data and growing

Historical Data

Analysis that reaches back to January 1, 2019

Clean & Accurate

Proprietary data cleansing and normalization methods

Buxton Enriched

Advanced attributes appended at household level

How it Works

Analyze observed visits at any location over time

Benchmark results by selecting up to two study areas or time periods.

Select study area

Draw custom polygons around any area or select a pre-defined polygon. Data for the area will be processed on the fly.

Select the Begin and End Date

01-01-2019

09-15-2020

Select time period

Choose your beginning and end date back as far as January 1st, 2019, and as recent as 48 hours.

Select a Daily Time Range

8:00 AM

6:00 PM

All Day

Select the daypart

Choose the time range for each day that you'd like to study, or simply use all day.

Benchmark Results

Turn data into decisions.
Compare locations or time periods.

University

Linwood

Visitor & Market Insights

Visitor Attributes

Who is visiting

Use lifestyle, life stage, consumer characteristics, and household-level demographics for a detailed view of who is visiting.

Psychographic segmentation
Detailed customer profiles
Household composition
Economic circumstances
Housing and living

Spatial Analysis

From where

View insights into the home and work locations of visitors as point based (dots) or density based geography thematics. See a list of the other places visitors most frequently visit.

Visitor home & work locations
Thematic visualization
Trade area distance in miles
Origination by county, DMA, state, or ZIP
Visitor home & work locations

Visit Volume Trend

When they visit

Know how often the devices are visiting the locations and identify volume percentage changes based on visitors or visits.

Visit and visitor trend data
Available by hour, day, week, & month
Calendar view

Visitor Behavior

Other places visited

Know the top named places by category where visitors are observed before or after their visit, as well as how frequently they visit those places.

Customer journey insights
Visits by business type
Visits directly before, after, or anytime
Visitor loyalty insights

Advanced Analysis

Add results to your SCOUT map

View your Mobilytics results as a layer on the SCOUT map and use all of SCOUT's spatial tools and data to identify insights and make confident decisions.

Let's chat.

We want to make it easy for you. We’re here to answer your questions about how we can work together to help your organization reach it's goals.

Give us a call: 1-888-228-9866

Drop us an email: buxton@buxtonco.com

Privacy Statement

We care about consumer privacy. All visitor home and work locations are geographically shifted to a small degree and we won't return results unless there are a minimum of 50 unique devices observed in your selected study area.