Analyze mobile foot traffic data with extreme precision

Create, analyze, and visualize mobile datasets for any place and see how results change over time. Use Buxton's household-level data and proprietary data methodologies to provide the most accurate, granular, and detailed view of visitors possible.

Select any geography

Study any location
or area using custom
or pre-defined polygons

Feedback in seconds

Real time processing
delivers results fast

Household-level data

Understand visitor
behavior through
household level attributes

Look-a-likes

Go beyond visitor data.
Identify everyone that
looks like key, target audiences

Overview

Easy-to-use enhanced mobile data

Use unlimited amounts of mobile data combined with Buxton's psychographic segmentation data to analyze consumer foot traffic at any place and time.

Watch a Tour

Massive Scale

Built to scale with 1 billion+
devices of data...and growing

Historical Data

Covers back to
January 1, 2019

Clean & Accurate

Proprietary data cleansing
and normalization methods

Buxton Enriched

Advanced attributes for
making assessment at the
household-level

Take your strategy to the next level with unique mobile data sets that inform, benchmark and define opportunity

Mobilytics gives you instant insights to make the right decisions. Whether your goal is to inform site selection for your retail portfolio, benchmark competitor traffic volumes or define consumer traffic patterns to inform your development strategy, our interactive report provides a clear understanding of visitor behavior to support decision making in real time.

How it works

Track visits at any location over a set period of time

Benchmark results by selecting up to two study areas or time periods.

1

Select study area

Draw custom polygons around any area or select a pre-defined polygon. Data for the area will be processed into a report instantly.

Select the Begin and End Date
01-01-2019
09-15-2020
2

Select time period

Choose your beginning and end date: back as far as January 1st, 2019, and as recent as 48 hours.

Select a Daily Time Range
8:00 AM
6:00 PM
All Day
3

Select the daypart

Choose the time range for each day that you'd like to study, or simply use “all day.”

Our language is potential

Benchmark results
Turn data into decisions

First Benchmark Location
University
vs
Linwood
Second Benchmark Location
6% 4% 2% 0% 1 am 3 am 5 am 7 am 9 am 11 am 1 pm 3 pm 5 pm 7 pm 9 pm 11 pm 10am University Shopping Center : 4.77% Linwood Area : 4.15%
Features & Benefits

Visitor & Market Insights

Pscyographic Profiles University Linwood A01: American Royalty Affluent, influential and successful couples and families living in prestigious suburbs View Details of visitors 6.54% VERY HIGH 3.05X of visitors 2.96% VERY HIGH 2.38X A02: Platinum Prosperity Wealthy and established empty-nesting couples residing in suburban and in-town homes View Details of visitors 5.68% VERY HIGH 1.83X of visitors 3.16% VERY HIGH 1.46X A03: Kids and Cabernet Prosperous, middle-aged married couples with children living child-focused lives in affluent suburbs View Details of visitors 2.27% VERY HIGH 1.56X of visitors 1.38% HIGH 1.13X A04: Picture Perfect Families Established families of child-rearing households living in wealthy suburbs View Details of visitors 2.02% VERY HIGH 1.41X of visitors 1.08% AVERAGE 0.87X A05: Picture Perfect Families Middle-aged, childless couples living in affluent metro areas View Details of visitors 2.71% VERY HIGH 1.67X of visitors 1.91% AVERAGE 1.24X
Visitors

Who is visiting?

Buxton leverages consumer lifestyle characteristics along with household-level demographics for a detailed view of who's visiting.

  • Psychographic segmentation
  • Detailed customer profiles
  • Household composition
  • Economic circumstances
  • Housing and living
Spatial Analysis

Where are they coming from?

View insights into the home and work locations of visitors, using point or density based geography thematics. See a list of the other places these visitors most frequently visit.

  • Visitor home & work locations
  • Thematic visualization
  • Trade area distance by miles
  • Origination by county, DMA, state, or ZIP
Visitor Behavior

Other places visited

Know the top named places by category where visitors are observed before or after their visit, as well as how frequently they visit those places.

  • Customer journey insights
  • Visits by business type
  • Visits directly before, after, or anytime
  • Visitor loyalty insights
Sharing Features

Share it with anyone

Take action. Send an interactive report link to anyone or export summaries to print, share, or upload to real estate listings.

Advanced Analysis

Add results to your
SCOUT map

View Mobilytics results as an overlay on top of the SCOUT map. Use all of SCOUT's spatial tools and data to identify insights, enabling decision making with ease.

Let's chat.

We want to make it easy for you. We're here to answer your questions about how we can work together to help your organization reach its goals.

Give us a call: 1-888-228-9866

Drop us an email: buxton@buxtonco.com

Contact us, and we'll reach out to you.

Privacy Statement

We care about consumer privacy. All visitor home and work locations are geographically shifted to a small degree and we won't return results unless there are a minimum of 50 unique devices observed in your selected study area.

Resources and Press from Buxton

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