Analyze mobile foot traffic data with extreme precision

Create, analyze, and visualize mobile datasets for any place and see how results change over time. Use Buxton's household-level data and proprietary data methodologies to provide the most accurate, granular, and detailed view of visitors possible.

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Select ANY geography

Study any location
or area using custom
or pre-defined polygons

Feedback in seconds

True on-the-fly
processing delivers
results fast

Household-level

Understand visitor
characteristics through
household-level attributes

See look-a-likes

Go beyond visitor data.
Identify everyone in the
U.S. that looks like them

What it is

Easy-to-use enhanced mobile data

Use massive amounts of mobile data combined with Buxton's household-level psychographic segmentation data to analyze consumer foot traffic at any place and any time.

Massive Scale

Built with 1 billion+ devices of data and growing

Historical Data

Analysis that reaches back to January 1, 2019

Clean & Accurate

Proprietary data cleansing and normalization methods

Buxton Enriched

Advanced attributes appended at household level

How it Works

Analyze observed visits at any location over time

Benchmark results by selecting up to two study areas or time periods.

1

Select study area

Draw custom polygons around any area or select a pre-defined polygon. Data for the area will be processed on the fly.

Select the Begin and End Date
01-01-2019
09-15-2020
2

Select time period

Choose your beginning and end date back as far as January 1st, 2019, and as recent as 48 hours.

Select a Daily Time Range
8:00 AM
6:00 PM
All Day
3

Select the daypart

Choose the time range for each day that you'd like to study, or simply use all day.

Benchmark Results

Turn data into decisions.
Compare locations or time periods.

First Benchmark Location
University
vs
Linwood
Second Benchmark Location
6% 4% 2% 0% 1 am 3 am 5 am 7 am 9 am 11 am 1 pm 3 pm 5 pm 7 pm 9 pm 11 pm 10am University Shopping Center : 4.77% Linwood Area : 4.15%

Visitor & Market Insights

Pscyographic Profiles University Linwood A01: American Royalty Affluent, influential and successful couples and families living in prestigious suburbs View Details of visitors 6.54% VERY HIGH 3.05X of visitors 2.96% VERY HIGH 2.38X A02: Platinum Prosperity Wealthy and established empty-nesting couples residing in suburban and in-town homes View Details of visitors 5.68% VERY HIGH 1.83X of visitors 3.16% VERY HIGH 1.46X A03: Kids and Cabernet Prosperous, middle-aged married couples with children living child-focused lives in affluent suburbs View Details of visitors 2.27% VERY HIGH 1.56X of visitors 1.38% HIGH 1.13X A04: Picture Perfect Families Established families of child-rearing households living in wealthy suburbs View Details of visitors 2.02% VERY HIGH 1.41X of visitors 1.08% AVERAGE 0.87X A05: Picture Perfect Families Middle-aged, childless couples living in affluent metro areas View Details of visitors 2.71% VERY HIGH 1.67X of visitors 1.91% AVERAGE 1.24X
Visitor Attributes

Who is visiting

Use lifestyle, life stage, consumer characteristics, and household-level demographics for a detailed view of who is visiting.

  • Psychographic segmentation
  • Detailed customer profiles
  • Household composition
  • Economic circumstances
  • Housing and living
Spatial Analysis

From where

View insights into the home and work locations of visitors as point based (dots) or density based geography thematics. See a list of the other places visitors most frequently visit.

  • Visitor home & work locations
  • Thematic visualization
  • Trade area distance in miles
  • Origination by county, DMA, state, or ZIP
  • Visitor home & work locations
Visitor Behavior

Other places visited

Know the top named places by category where visitors are observed before or after their visit, as well as how frequently they visit those places.

  • Customer journey insights
  • Visits by business type
  • Visits directly before, after, or anytime
  • Visitor loyalty insights
Sharing Features

Share it with anyone

Take action. Send an interactive report link to anyone or export summaries to print, share, or upload to real estate listings.

Advanced Analysis

Add results to your SCOUT map

View your Mobilytics results as a layer on the SCOUT map and use all of SCOUT's spatial tools and data to identify insights and make confident decisions.

Let's chat.

We want to make it easy for you. We’re here to answer your questions about how we can work together to help your organization reach it's goals.

Give us a call: 1-888-228-9866

Drop us an email: buxton@buxtonco.com

Contact us, and we'll reach out to you.

Privacy Statement

We care about consumer privacy. All visitor home and work locations are geographically shifted to a small degree and we won't return results unless there are a minimum of 50 unique devices observed in your selected study area.

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