Buxton: Consumer Intelligence Technology

Customer-Driven Location Intelligence

Buxton helps you confidently
grow your business.

How do I avoid making an expensive mistake when choosing my location?

How do I improve return on investment capital (monetary and human) to optimize growth?

How do I understand who my best customers are?

Where are more of my best potential customers?

Buxton By the Numbers

Buxton combines massive amounts of data and makes it useful and actionable.

600+

Unique Datasets

120M+

Households with with up to 8 people per house

2B+

Daily GPS pings

Unique customer segments

30M+

Devices tracked daily

Forecast Location Performance

Trade Area Analysis

Know exactly WHERE to grow your locations.

Buxton identifies the best potential trade areas, and focus areas so you can open home run locations in any market, maximizing ROI, and avoiding underperforming locations.

Site Selection & Forecasting

Use key metrics and predictive analytics to inform decisions.

Location and customer insights reveal the potential of any location based on the unique factors that drive your organization's performance.
Use Buxton’s predictive modeling to forecast visits, revenue, cannibalization and more.

Optimize Markets

Portfolio Analysis

Improve the performance of your existing portfolio.

Get a deep understanding of the underlying factors that influence location performance.
Increase the value of your real estate portfolio by identifying under-performers, and pinpointing existing properties for relocation.

Potential Analysis

Score and identify the potential of every market in the U.S.

Know exactly how many locations you can have, and where they should be located to maximize revenue and minimize cannibalization.
Identify new markets that offer the best potential for investment, or find hidden infill opportunities to maximize your current markets and achieve growth objectives.

Identify Your Customers

Customer Profiles

Use advanced analytics to identify the best potential customers for your organization

Go way beyond demographics. Buxton uses 600+ data sets to create in-depth customer profiles specific to your organization.
Buxton’s analytics methodologies and proprietary technology define your core customer groups through lifestyle characteristics and spending habits, allowing you to make more informed decisions with insights that matter.

Granular Data

Understand customers and target with more accuracy

There are 3,000-4,000 households in an average zip-code. There are 250-500 households in an average block group. Summarized data does not tell the full story. Buxton goes to the household level.
Demographically identical neighbors, can have very different lifestyles and spending behaviors. Buxton’s household-level data provides you more accuracy, and more certainty.

Find More Customers

Look-a-Likes

Know where your best potential customers live, work, shop, and play

See home and work locations, at the household-level, of people who look like your ideal customer.
Use massive amounts of mobile foot-traffic data to identify where they travel, and when.

Daypart & Customer Journey

Use travel patterns and customer behavior to know when they’re there

Understand your customer’s buying habits by learning which brands they frequent before and after visiting your location.
Determine Daypart to understand the demand and potential for any trade area across the country at any time of day.
Use traffic volume by time of day and day of week to inform decisions like marketing, staffing, and more.

Automotive