Analyze and attract brands to any location

Discover which retail, restaurant or consumer service brands are the best match for any site nationally. Use aggregated consumer behavioral data to compare visitors at the brand's current locations to your site's trade area. Present a compelling case to prospective tenants with data-driven insights.

Customer Analytics

Derived from Buxton’s
powerful analytics arsenal

Key Metrics

Compare and present
the most important
metrics brands use in
site selection

Trade Area

See the true trade area
of any location using
data from actual visitors

Dynamic Sales

Open doors with data
using easy to share
interactive reports


Easy-to-use analytics

Use analytics derived from consumer behavioral data combined with psychographic segmentation to match brands with properties.

Massive Scale

Built to scale with Buxton’s robust data library

Historical Data

Covers back to
January 1, 2019

Clean & Accurate

Proprietary data cleansing
and normalization methods

Buxton Enriched

Advanced attributes for
making assessments

Match brings your leasing and development processes from offline to online

Buxton’s Match application allows you to compare a new location to a brand's existing locations based on customer potential and current customer observations. Users leverage these insights to make informed decisions about the feasibility of a brand at any given location, or to identify which brands within a retail category are the best match. Guide development decisions with Match.

How it Works

Compare actual observed visits at any site to visits at a brand's locations

Use Buxton’s aggregated, deidentified consumer behavior insights to analyze traffic at selected places and times.

  • Pick any retail location or site to analyze
  • Select a time range for comparison
  • Select up to five targeted brands
    or a category to study
  • Select desired square footage range
  • Compare brands by proximity or geography
114 128 88 3415 Louis St, Houston, TX 158 98 99 700 Town Blvd, Houston, TX 90 106 78 625 High Market, Dallas, TX 113 123 108 Your Potential Site Your Potential Site 108 123 113 Ideal Customer Counts Location Ideal Customer Ratio Ideal Customer Similarity 810 Main Street Your Potential Site vs. 83 Sample Sites Orangetheory Fitness
Simple and Powerful

Easily identify matches with key metrics

Interactive results are presented as benchmark index numbers that are easy enough for anyone to understand. Quickly visualize and compare the key metrics brands are looking at. Red is poor. Yellow is average. Green means great. It's that easy.


Ideal Customer Count

How do counts of ideal households in the trade areas compare?


Ideal Customer Ratio

How does the ratio of ideal households to all households in the trade areas compare?


Ideal Customer Similarity

How similar is the mix of all households in the trade areas?


Psychographic Profile

Compare lifestyle and behavior attributes

Demographics don't cut it. View the psychographic make-up of the households in your site's trade area next to the brand's sites. Compare the primary, secondary, and non-core households. View detailed customer profiles of ideal visitors.

  • Lifestyle and behavior attributes
  • Side-by-side comparison
  • Detailed customer profiles
  • Ideal visitor segments
810 Main Street Your Potential Site vs. 83 Sample Sites Orangetheory Fitness Primary Secondary Incidental 810 Main Street Trade Area 83 OrangeTheory Sites Avg Trade Area OrangeTheory Customer Propensity to be Affluent, influential and successful couplesand families living in prestigious suburbs A01: American Royalty households 11,949 households 4,528 average 0.9X Wealthy and established empty-nesting couples residing in suburban and in-town homes A02: Platinum Properity households 7,242 households 2,838 very high 1.3X Prosperous, middle-aged married couples with children living child-focused lives in affluent suburbs A03: Kids and Cabernet households 8,079 households 3,086 very high 1.2X Established families of child-rearing households living in wealthy suburbs A04: Picture Perfect households 3,670 households 1,103 average 0.9X Middle-aged, childless couples living in affluent metro areas A05: Couple with Clout households 7,443 households 3,168 average 0.8X Upscale singles and couples living high-rise fashionable lives; city-style A06: Jet Set Urbanites households 2,083 households 836 average 0.7X
Household Composition

Prove your site is a match for the brand with data

Compare the potential customer similarity of your site to the brand's sites using household composition, economic circumstances, and housing and living metrics.

Household Composition Bar Chart

Household Composition

  • Marriage
  • Presence of Children
  • Number of Persons
  • Head of Household Age
  • Race and Ethnicity
Economic Circumstances Bar Chart

Economic Circumstances

  • Household Income Levels
  • Household Education Levels
Housing & Living Bar Chart

Housing & Living

  • Dwelling Type
  • Own vs. Rent
  • Length of Residence
How You Execute
with Smart Data

Add site details and share an interactive report

Add and edit your site's details by uploading photos, site plans, maps, and more. Quickly share the same interactive report you use via link, email, LinkedIn, or Twitter, or export summaries to print, share, or upload to real estate listings.

Let's chat.

We want to make it easy for you. We’re here to answer your questions about how we can work together to help your organization reach its goals.

Give us a call: 1-888-228-9866

Drop us an email:

Contact us, and we'll reach out to you.

Privacy Statement

We care about consumer privacy. All visitor home and work locations are geographically shifted to a small degree and we won’t return results if the aggregated data reflects less than 50 unique visitors observed in your selected study area.

Resources and Press from Buxton

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