Discover which retail, restaurant or consumer service brands are the best match for any site nationally. Use mobile data to compare visitors at the brand's current locations to your site's trade area. Present a compelling case to prospective tenants with data-driven insights.
Derived from billions
of devices updated daily
Compare and present
the most important
metrics brands use in
See the true trade area
of any location using
data from actual visitors
Open doors with data
using easy to share
Use unlimited amounts of mobile data combined with Buxton's psychographic segmentation data to match brands with properties.
Built to scale with 1 billion+
devices of data...and growing
Covers back to
January 1, 2019
Clean & Accurate
Proprietary data cleansing
and normalization methods
Advanced attributes for
making assessment at the
Buxton's Match module allows you to compare a new location to a brand's existing locations based on customer potential and current customer observations using proprietary mobile data processes. Users leverage this data to make informed decisions about the feasibility of a brand at any given location, or to identify which brands within a retail category are the best match. Guide development decisions with Match.
How it Works
Use massive amounts of mobile data combined with Buxton's proprietary processes and household-level psychographic segmentation data to analyze consumer foot traffic at any place and selected times.
Interactive results are presented as benchmark index numbers that are easy enough for anyone to understand. Quickly visualize and compare the key metrics brands are looking at. Red is poor. Yellow is average. Green means great. It's that easy.
How do counts of ideal households in the trade areas compare?
How does the ratio of ideal households to all households in the trade areas compare?
How similar is the mix of all households in the trade areas?
Demographics don't cut it. View the psychographic make-up of the households in your site's trade area next to the brand's sites. Compare the primary, secondary, and non-core households. View detailed customer profiles of ideal visitors.
Compare the potential customer similarity of your site to the brand's sites using household composition, economic circumstances, and housing and living metrics.
Add and edit your site's details by uploading photos, site plans, maps, and more. Quickly share the same interactive report you use via link, email, LinkedIn, or Twitter, or export summaries to print, share, or upload to real estate listings.
We care about consumer privacy. All visitor home and work locations are geographically shifted to a small degree and we won't return results unless there are a minimum of 50 unique devices observed in your selected study area.