Placer.ai vs. Buxton

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Placer.ai System Overview

Placer.ai is an AI tool to visualize GPS foot traffic data for pre-determined locations over time. They provide foot traffic counts and basic demographic insights into visitors – such as age, income, and gender. They also identify where visitors live and work. All of the company’s insights are delivered through a basic dashboard that allows you to benchmark and compare multiple locations.

Buxton offers a complete real estate site selection solution, housed in a single web-based platform. Our platform and custom solutions allow you to discover in-depth insights about markets, consumers, and properties. Use data-driven tools to recruit brands, understand who’s visiting a location and how much value they provide to your brand, evaluate potential sites, and produce results. Run Mobilytics reports to visualize and interact with GPS foot traffic data, like Placer.ai. Run Match reports with our proprietary Match technology to analyze and compare real-time foot traffic at selected brand locations. Use data and tools in our SCOUT mapping application to dig deeper and truly understand consumer segments, market dynamics, supply and demand, best use, and so much more.

Site Potential (360° View)

Mobile data allows you to count foot fall volumes for existing locations and competitor locations. This is very useful; however, it does not paint a full picture of a site's potential. In fact, we estimate mobile data provides insights into only 17% of the full picture.

To solve for the remaining part of the picture, and to truly understand a site's potential, Buxton has amassed more than 600 databases that can be grouped into the categories listed above and weighted by the database's influence on a site’s potential.

Click Category to Scroll to Section

Foot Traffic Analysis
Tenant Brand Matching
Mapping & Location Platform
Competitive Advantage

Consumer Foot Traffic Analysis	Placer.ai
Access household-level lifestyle segmentation
Access household-level robust demographics
Find “look-a-like” households anywhere
Link insights directly to SCOUT, a mapping platform
Quantify visitors by distance/geography
See volume in a calendar view
Analyze visitor loyalty/cross shopping
View address-level home/work location maps
See frequently visited places (map view)
See frequently visited places (table view)
Access volume by week, day, and time
Identify length of visitor stay

Analyze observed consumer visits at any location

Mobile Foot Traffic Data

Buxton provides the most detailed view of foot traffic possible

Biggest Difference

Buxton appends demographic, lifestyle, and behavior data at the household level through proprietary data methodologies. The result is the most accurate, granular, and detailed view of visitors possible.

Household Psychographic Segmentation 8.4%

American Royalty

Wealthy, influential and successful couples and families living in prestigious suburbs

Tenant Brand Matching	Placer.ai
Match any site's potential to thousands of brands
Benchmark performance of brands by location
See brand trade areas by location
Analyze any brand's actual customers on the fly
Access household-level lifestyle segmentation for each brand's locations
Access household-level robust demographics for each brand's locations
Share interactive match analyses with anyone

Tenant Brand Matching

Match and attract brands to any property by comparing visit data from the brands' locations

Assess any selected retail, restaurant, or consumer services brand at any property in the U.S. Buxton's Match report uses mobile data to compare visitors at the brand's current locations to your property's trade area. Present a compelling case to prospective tenants with data-driven success metrics.

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Mapping and Location Platform	Placer.ai
Access complete mapping platform
View hundreds of pre-loaded relevant data layers
Select from millions of data and mapping layer combinations
Access easy-to-use mapping tools, split view, bookmarks, and sharing
Access consumer segmentation and demographics – data, mapping, and optional reporting
View boundary layers, points of interest, and traffic counts
Create and analyze any type of geography
View competition and cotenant locations with logos
View Mobilytics analyses with all data and layers
Upload and manage your own data
Manage property lifecycle
Access extensive suite of reports (optional)
Use Explore mode for on-demand insights
Use Explore mode for business, demand, and market analyses
Access mobile-friendly site

Location Decision Making

More than just a foot traffic tool, the Buxton ecosystem of data programs has everything you need to make real-time site selection decisions.

SCOUT is a web-based collection of tools and data that makes it easy to discover, visualize, and share insights about consumers, locations, property performance, and potential.

Benefits of SCOUT

Complete Mapping Interface

SCOUT offers a complete geospatial mapping tool set. Create millions of data and mapping layer combinations to visualize and uncover insights. Use a complete mapping toolset including split views, bookmarks, sharing and more.

Consumer Segmentation

Use psychographic lifestyle and behavior data, as well as traditional demographics, to create, view, and interact with consumer profiles and segments. Understand current and potential customers, as well as their value, for any location, and find everyone who looks just like them.

Huge Amounts of Data

Upload your own data or access boundary layers, points of interest and traffic counts. If desired, add our Freight Truck Mobility Insights, Automotive Ownership Insights or CRE Healthcare Analytics Package for a more in-depth look into your consumers' behaviors, lifestyles and more.

Create & Analyze Geographies

Create points and polygons and generate trade areas for any location based on distance or drive times. Create custom territory polygons. Use geographies to filter data and inform decision making.

Competition & Cotenants

Search for and visualize locations for nearly any business. Quickly spot competitor and cotenant locations on the map thanks to logo markers.

Pre-Built Reports

Use our optional reporting package to access and run dozens of pre-built reports, which you can share with anyone.

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Gain a Competitive Advantage

We're changing the way brands, communities and real estate professionals compete in the marketplace with proprietary consumer intelligence technology.

Fill vacancies
Market listings
Understand your customers
Determine best use
Tell your property's story
Produce results

Let's chat.

We want to make it easy for you. We’re here to answer your questions about how we can work together to help your organization grow.

Give us a call: 1-888-228-9866

Drop us an email: buxton@buxtonco.com