FORT WORTH, TEXAS, (June 28, 2016) — Buxton and the City of Somerton, Arizona, are working together to develop a retail recruitment strategy. Buxton’s consumer analytics-based retail matching process will identify the retailers that best match the lifestyles of residents and complement existing retail in the trade area, helping to focus recruitment efforts on the retailers most likely to thrive in the city.
“Somerton’s growth makes the city an ideal location for new retail development,” said Hector Tapia, economic development director of Somerton. “We look forward to working with Buxton to identify the right retailers for our community.”
While retail economic development programs have traditionally relied on basic demographic information, Somerton’s retail attraction program is utilizing consumer insights that go beyond demographics, presenting a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform, SCOUT®, gives city leaders the ability to analyze retail matches, support existing retailers and optimize development decisions.
“By investing in a data-backed retail development strategy, Somerton is laying the foundation for solid growth,” said Cody Gunstenson, director of sales in Buxton’s city government division. “We look forward to supporting the city’s development efforts.”
Buxton has worked with more than 700 government entities nationwide to implement retail and tourism development strategies. Clients in Arizona include Flagstaff, Apache Junction, and the Arizona Office of Tourism.
About Somerton, AZ
Located in southwestern Arizona, Somerton is just 15 minutes from a U.S./Mexico International Border Crossing and 10 minutes from an active marine base. The growing community has more than 20,000 residents and a vision for a revitalized downtown district with shopping and dining options.
For more information, visit www.somertonbusiness.com.
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.
For more information, visit www.buxtonco.com