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City of Waterloo, IA Partners with Buxton to Support Local Retail Sector

FORT WORTH, TEXAS, (November 9, 2016) — The City of Waterloo, IA has partnered with Buxton to support its local retail sector. Buxton’s retail matching analysis will identify the most promising potential retailers and restaurants for the city, while the company’s best-in-class consumer analytics will be used to support existing retailers.

As a Buxton client, Waterloo will utilize customer insights that go beyond demographics to present a convincing case to retailers seeking growth opportunities. Buxton’s proprietary web-based real estate platform SCOUT will give city leaders the ability to analyze retail matches and run reports that provide market-level insights for local businesses.  

“We look forward to integrating Buxton’s analytics into our retail recruitment and business retention strategies,” said Quentin Hart, mayor of the City of Waterloo. “Supporting our local retail sector is an important element of ensuring a vibrant, well-rounded economy.”  

“Buxton is pleased to assist Waterloo in their retail recruitment and retention efforts,” said Dennis Maher, director of sales in Buxton’s public sector division. “We will help city leaders identify market opportunities for both new and existing retailers, leading to smarter development decisions.”  

Buxton has worked with more than 750 cities nationwide to implement retail development strategies. Clients in Iowa include the City of Ottumwa, the City of Cedar Rapids, and the Ames Chamber of Commerce.

About Waterloo, IA

Waterloo, Iowa is located in northeast Iowa with a population of 68,000 people. It is part of the Waterloo/Cedar Falls, Iowa Metropolitan Statistical Area totaling 168,000 people, drawing nearly 250,000 workers and shoppers combined. Following significant investments in industrial and office space, transportation, and downtown cultural attractions, Waterloo is poised to welcome additional new businesses.

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About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.

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Media Contact

Katie Russell
(817) 332-3681

Journey Awareness Persona Economic Development/Elected Official