Buxton announced that it is enhancing its customer analytics solutions for U.S. retailers and local governments by combining summarized retail transactions from Visa Inc. with the company’s powerful solutions and technologies.
Buxton’s customer analytics now have the ability to incorporate Visa’s aggregated and de-identified data to help retailers enhance location intelligence as well as provide reports that compare a retailer’s performance to its peer set. Additionally, infusing Visa summarized retail transactions into Buxton’s tourism and economic reports will greatly enhance the company’s offering to local governments and economic development organizations.
“Buxton’s relationship with Visa will help retailers and the public sector be more successful at driving benefits to their businesses and local communities,” said Tom Buxton, founder and CEO of Buxton. “In a world that talks about big data, Buxton continues to focus on BIG answers, providing retailers with the most accurate and actionable insights available.”
“Creating additional value for retailers who accept our products is a priority for Visa,” said Jim McCarthy, global head of product for Visa Inc. “This unique collaboration will responsibly use our vast transactional insights to deliver meaningful benefits to retailers and their customers.”
Buxton is a customer analytics firm that provides location optimization and marketing solutions to the retail, restaurant, healthcare, public sector, CPG, political and public affairs industries. We believe strongly that every organization can achieve greater success by knowing its customers with greater precision and predictability. At Buxton, we push the boundaries of consumer data and predictive modeling to help organizations reach and serve customers more effectively, efficiently and profitably. Among our over 2,000 clients are retailers Applebee’s, Trader Joe’s, Red Wing Shoes, Sally Beauty Supply, GNC, Restoration Hardware and Anthropologie. For more information, visit www.buxtonco.com or follow us on Twitter.