Retail / General
The Top 5 Benefits of AI and ML for Forward-Thinking Brands
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Retail Industry InsightsA Retail customer analytics blog by Buxton.
Retail / General
Leveraging Propensity Scoring to Elevate Customer Retention and Acquisition
The ability to pinpoint which customers to target and how to effectively engage them is the key to survival in… ...
Retail
Enhancing Customer Connections Through Data-Driven Personalization
In the bustling digital marketplace, where customers are inundated with choices, personalization has emerged as a critical differentiator. It's not… ...
Retail / Franchise
How Buxton’s Customer Analytics Benefit Teams Across the Organization
If your team has ever considered investing in customer analytics, you may have raised the question: would other teams in… ...
Retail
Analytics Unplugged Episode 4: Why the 360 Degree Customer View Falls Short
In the realm of marketing, achieving a 360-degree view of customers is often hailed as the ultimate goal. This approach… ...
Retail
Turning Personas into Customers Part 1: Crafting Actionable Personas
As seasoned marketers, you understand that developing customer personas is more than just a preliminary exercise; it’s an ongoing process… ...
Retail
Turning Personas into Customers Part 2: Engaging through Strategy
Here is the crux of customer conversion: engaging with the personas that you’ve meticulously crafted. The bridge from awareness to… ...
Retail
Turning Personas into Customers Part 3: Sealing the Deal
In the final installment of our series, we reach the critical juncture of customer conversion – transforming interested personas into… ...
Technology / Retail
Balancing AI Innovation and Consumer Trust in Marketing
The integration of Artificial Intelligence (AI) within marketing strategies is accelerating rapidly. According to IBM, 34% of companies were actively… ...
Technology / Retail
Analytics Unplugged Episode 3: Understanding and Overcoming Marketing Research Challenges
Data is an invaluable asset in the marketing world, yet a staggering 87% of marketers admit it's their company’s most… ...
Retail
Buxton’s Latest Webinar: The Reality of Personalization
Personalization is a term that's been thrown around so much it's often lost its true meaning. Historically, it's been treated… ...