In this episode of Analytics Unplugged, Buxton's Gene Schoepp, principal evangelist and AI ethicist for Buxton, explores the possibilities and opportunities of scalable personalization with Phillip Crow, Buxton's SVP of Product. The two discuss the impact of AI on marketing, highlighting the exciting opportunities for true 1:1 personalization.
Imagine a world without your spam folder.
It's a scary thought with today's technology, but Gene & Phillip theorize that in the not-so distant future, AI will improve personalization so that customers only receive promotions that are timely and relevant.
As AI becomes more financially accessible, all retailers and marketing professionals will be able to tap into the technology, improving not only their workflow, but their personalization efforts. Instead of sifting through irrelevant clutter, your customer's inbox will be full of personalized coupons and promotions, delivered just before check out.
Join the discussion today and learn how you can optimize your marketing personalization efforts with AI. We're looking forward to what the future brings for marketers.
The question is - What will you do with all your extra time?
