Don’t take loyal customers for granted.

Just how important are loyal customers to your business? According to a recent article, the top 10% of a store's customers make up 40% of the sales. Loyal customers visit more often and spend a lot more money when they do.

Even so, many retailers spend a huge amount of time and money attracting new customers with price-cutting promotions. Most of these customers will visit your store once, use a coupon or two, and never return.

Instead, spend your money keeping your loyal customers happy. At the same time, target your marketing campaigns to people who are just like your best customers.

Journey Awareness Persona Marketing Retail