Data-driven marketing is nothing new, but is starting to catch on more and more with just over 1 in 10 companies valuing data-driven customer intelligence.
A new article from DMNews reports that though CMOs focus on their company's brand, focus on the customer will begin to rise.
"In many organizations, the database was built solely to send direct mail," Frankland said. "Now, many companies are waking up to the fact that this isn't a contact opportunity, it's a knowledge opportunity."
Read the full article.