Wal-Mart Knows Their Customers

Attached is a link to an article on the inner workings of Wal-Mart. While I won’t get into the broader issues raised in the article, I do think most will find some of the internal processes and capabilities of the largest retailer in the world fascinating. I hope all can agree that Wal-Mart has achieved their status by knowing who their customers are, and how to best meet their needs. The leadership of Wal-Mart is comprised of very savvy professionals and this article provides some insight on how they work.


Journey Awareness Persona C-Suite/Finance Retail